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Campaign Specialist
2-5 years
₹ 4.65 - 13L/yr (AmbitionBox estimate)
Pune
Campaign Specialist
IBM
posted 14d ago
Job Role Insights
Key skills for the job
Job Description
- Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
- Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
- Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
- Implement tracking parameters for campaign performance measurement and analysis.
- Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
- Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
- Monitor and optimize campaign setup processes for efficiency and effectiveness.
- Stay updated on platform updates and best practices for campaign setup.
- Provide support and training to marketing teams on campaign setup tools and processes.
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
- Strong understanding of marketing campaign setup processes and best practices.
- Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
- Experience with CRM systems and their integration with marketing platforms.
- Detail-oriented with excellent organizational and time management skills.
- Familiarity with tracking and analytics tools to measure campaign performance.
- Effective communication and collaboration skills with marketing teams.
- Problem-solving skills for identifying and resolving setup issues.
- Understanding of segmentation and targeting strategies in campaign setup.
- Certification in relevant marketing automation platforms.
- Knowledge of HTML/CSS for basic troubleshooting and customization.
Employment Type: Full Time, Permanent
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What people at IBM are saying
Rating based on 9 Campaign Specialist
reviews
Anonymous · Project & Program Management
in Pune
I meet some good people who have been very supportive and friendly. Working hours is good 💯
- Job security - Good
No bouns No hikes If you perform good 4-6 % hike I have been working here since last 7 months Work life balance is zero management just want you to work all the time even if you performance is good no bouns annual hike is 6-7 if performance is good Manager rules over here you will find them as peoples manager Manager can make h..Read More
- Salary - Bad
Campaign Specialist salary at IBM
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