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Engaged Employer

Capgemini

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3.7

based on 41.8k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated IT/ITES Company - 2024

1972 Capgemini Jobs

Brand Manager

Capgemini Technology Services India Limited

3.7

based on 41.8k Reviews

9-12 years

Pune

Brand Manager

Capgemini

posted 23d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Market Research Android Brand Marketing Brand Management Market Analysis

+ 7 more

Job Description

About The Role :

Brand Strategy Development:Develop and implement a comprehensive brand strategy, including defining brand positioning, value propositions, and unique selling points, in alignment with business objectives.

Market Analysis:Conduct ongoing market research and analysis to understand consumer trends, competitive landscape, and market opportunities to refine brand strategy and improve brand perception.

Marketing Campaigns:Develop and oversee multi-channel marketing campaigns, collaborating with external agencies and internal teams, to enhance brand awareness, drive engagement, and increase customer loyalty.

Brand Consistency:Ensure consistent brand tone, messaging, and visual identity across all platforms, campaigns, and communications.

Performance Monitoring:Track and analyze the effectiveness of brand initiatives and campaigns, using data-driven insights to make strategic adjustments and achieve key performance indicators (KPIs).

Budget Management:Manage and allocate the brand marketing budget effectively, optimizing resources to achieve maximum impact and ROI.

Experience:Minimum of 6-10 years in brand management, marketing, or a related field, with a demonstrated ability to lead and scale brand initiatives.

Education:Bachelors degree in marketing, Communications, or a related field. A masters degree or MBA is preferred.

Primary Skills

Strong analytical skills with the ability to interpret data, make strategic decisions, and track performance.

Excellent communication and presentation skills, with experience in stakeholder management.

Demonstrated creativity and a strong eye for design and detail.

Leadership Qualities:Ability to inspire and lead cross-functional teams, work in a collaborative environment, and manage multiple projects effectively.

Equal Opportunities at frog

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

Employment Type: Full Time, Permanent

Read full job description

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