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1910 Capgemini Jobs

Brand Manager

Capgemini

posted 27d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Market Research Android Brand Marketing Brand Management Market Analysis

+ 7 more

Job Description


 

About The Role : 
  • Brand Strategy Development:Develop and implement a comprehensive brand strategy, including defining brand positioning, value propositions, and unique selling points, in alignment with business objectives.
  • Market Analysis:Conduct ongoing market research and analysis to understand consumer trends, competitive landscape, and market opportunities to refine brand strategy and improve brand perception.
  • Marketing Campaigns:Develop and oversee multi-channel marketing campaigns, collaborating with external agencies and internal teams, to enhance brand awareness, drive engagement, and increase customer loyalty.
  • Brand Consistency:Ensure consistent brand tone, messaging, and visual identity across all platforms, campaigns, and communications.
  • Performance Monitoring:Track and analyze the effectiveness of brand initiatives and campaigns, using data-driven insights to make strategic adjustments and achieve key performance indicators (KPIs).
  • Budget Management:Manage and allocate the brand marketing budget effectively, optimizing resources to achieve maximum impact and ROI.
  • Experience:Minimum of 6-10 years in brand management, marketing, or a related field, with a demonstrated ability to lead and scale brand initiatives.
  • Education:Bachelors degree in marketing, Communications, or a related field. A masters degree or MBA is preferred.


    •  

    Primary Skills 
  • Strong analytical skills with the ability to interpret data, make strategic decisions, and track performance.
  • Excellent communication and presentation skills, with experience in stakeholder management.
  • Demonstrated creativity and a strong eye for design and detail.
  • Leadership Qualities:Ability to inspire and lead cross-functional teams, work in a collaborative environment, and manage multiple projects effectively.


    • Equal Opportunities at frog

    Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

    Employment Type: Full Time, Permanent

    Read full job description

    Prepare for Brand Manager roles with real interview advice

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    What people at Capgemini are saying

    Brand Manager salary at Capgemini

    reported by 2 employees with 9 years exp.
    ₹13.3 L/yr - ₹17 L/yr
    17% less than the average Brand Manager Salary in India
    View more details

    What Capgemini employees are saying about work life

    based on 41.9k employees
    71%
    88%
    64%
    84%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Capgemini Benefits

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    Salary
    Flexible working
    Leave
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    Pension
    Submitted by Employees
    Work From Home
    Cafeteria
    Soft Skill Training
    Health Insurance
    Job Training
    Gymnasium +6 more
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    Capgemini Pune Office Location

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    Pune  (1)
    Pune, Maharashtra Office
    Headquarter
    Plot No.14, Rajiv Gandhi Infotech Park, Hinjewadi, Phase-III, MIDC-SEZ, Village Man, Taluka Mulshi, Pune, Maharashtra, India, 411057 Pune, Maharashtra
    411057

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