DGM / AGM - Marketing

Keywords: Brand Marketing, Marketing Campaigns, Marketing Strategy & Event Marketing

Job Descriptions:

• Marketing Plan
  Lead the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured, and results reported to all relevant stakeholders
• Marketing Campaigns
  Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
  Budget management of campaigns in line with the overall marketing budget
  ROI analysis required on each promotion and fed back to business
  Prepare optimized budgets for campaigns to increase mall TD and footfall
  Prepare go-to-market and SOH strategy for 2 upcoming malls in the city
• Online Marketing
  Assess the effectiveness of the mall website and implement content improvements and new features to meet online objectives
  Incorporate online activities with offline marketing promotions Lead social media pages with targeted growth on likes and engagement
• Retailer Communications
  Develop individual marketing campaigns for retailers with the Tenant Relations Head
• Consumer PR
  Day-to-day responsibility for all consumer PR, liaison with the PR agency, head office PR, and Corporate Comms team as well as other stakeholders
• Internal Communications
  Work effectively with internal departments esp. leasing and finance to ensure optimum business effectiveness and information is communicated around the business units - new store openings, launches, events, changes to procedures, staff newsletters.
• B-2-B Relationships
  Work closely with all agencies to develop yearly media plans and ensure timely and top-class implementation of all marketing communications.

Qualification: MBA/ Any post-graduation

CTC: 14 To 20 LPA