Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Noida Sector 63

Education: Bachelors or Masters Degree in Marketing, Business Administration, or a related field

Preferred BCA/MCA (Graduates and Post Graduates)

Experience: Minimum 5 years of proven experience in digital marketing, with expertise in paid media and lead generation.

Salary: Up to 15 Lac

Role Overview:

The Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives to drive business growth. The ideal candidate will have in-depth knowledge of paid media strategies across platforms such as Google, Facebook, and YouTube along with hands-on experience in Whatsapp API integration to enhance customer communication and engagement. And be adept at generating cost-effective leads. They must think critically, innovate to maximize ROI, and provide comprehensive expense and performance reports.

Key Responsibilities:

1. Paid Media Strategy and Execution

• Plan and execute paid media campaigns on platforms such as Google Ads, Facebook Ads, and YouTube Ads.
• Optimize ad campaigns to generate high-quality leads while minimizing acquisition costs.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Should have knowledge of Whatsaap API Integrations.
• Use Performance Marketing Strategy and Execution Plan and execute data-driven performance marketing campaigns to achieve KPIs like ROI, CPL, and CPA.

2. Lead Generation

• Develop and implement strategies to generate leads in a cost-effective manner.
• Monitor lead quality and conversion rates to ensure alignment with business goals.
• Continuously refine targeting and messaging to attract the right audience.

3. Campaign Analysis and Reporting

• Prepare detailed reports on campaign expenses, performance metrics, and ROI.
• Analyse data to identify trends, opportunities, and areas for improvement.
• Present actionable insights to stakeholders to optimize future campaigns.

4. Innovation and Critical Thinking

• Think out of the box to identify new digital marketing opportunities.
• Develop creative and effective strategies to grow the business and improve brand visibility.
• Stay updated on the latest digital marketing trends and incorporate them into strategies.

5. Budget Management

• Manage and allocate budgets effectively across paid media platforms.
• Ensure maximum ROI for every rupee spent on digital campaigns.

6. Collaboration and Teamwork

• Work closely with cross-functional teams, including content, design, and sales, to align marketing efforts.
• Be a team player by fostering collaboration, sharing insights, and supporting colleagues.
• Mentor and guide junior team members to improve their performance and skills.

7. WhatsApp API Integration and Campaigns

• Implement and integrate WhatsApp Business API for marketing automation and customer engagement.
• Design and execute personalized messaging campaigns on WhatsApp to improve lead nurturing and retention.
• Monitor and analyze the performance of WhatsApp campaigns and integrate insights into broader marketing strategies.

Key Skills and Competencies:

Technical Skills:

• Expertise in Google Ads, Facebook Ads Manager, YouTube Ads, and analytics tools (e.g., Google Analytics, SEMrush).
• Strong knowledge of lead generation strategies and cost optimization techniques.
• Proficiency in marketing automation tools and CRM platforms.

Soft Skills:

• Exceptional analytical and critical thinking skills.
• Strong communication and presentation abilities.
• Excellent organizational and time management skills to handle multiple campaigns.

Key Performance Indicators (KPIs):

• ROI and CPL (Cost per Lead) from paid media campaigns.
• Quality and volume of leads generated.
• Detailed and accurate expense reporting for paid media campaigns.
• Team collaboration and overall campaign effectiveness.