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16 Regalo Kitchens Jobs

Digital Marketing Manager

5-10 years

₹ 9 - 15L/yr

Noida

1 vacancy

Digital Marketing Manager

Regalo Kitchens

posted 2d ago

Job Description

Job Title: Digital Marketing Manager


Location: Noida Sector 63


Education: Bachelors or Masters Degree in Marketing, Business Administration, or a related field


Preferred BCA/MCA (Graduates and Post Graduates)


Experience: Minimum 5 years of proven experience in digital marketing, with expertise in paid media and lead generation.


Salary: Up to 15 Lac

Role Overview:

The Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives to drive business growth. The ideal candidate will have in-depth knowledge of paid media strategies across platforms such as Google, Facebook, and YouTube along with hands-on experience in Whatsapp API integration to enhance customer communication and engagement. And be adept at generating cost-effective leads. They must think critically, innovate to maximize ROI, and provide comprehensive expense and performance reports.

Key Responsibilities:

1. Paid Media Strategy and Execution

  • Plan and execute paid media campaigns on platforms such as Google Ads, Facebook Ads, and YouTube Ads.
  • Optimize ad campaigns to generate high-quality leads while minimizing acquisition costs.
  • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
  • Should have knowledge of Whatsaap API Integrations.
  • Use Performance Marketing Strategy and Execution Plan and execute data-driven performance marketing campaigns to achieve KPIs like ROI, CPL, and CPA.

2. Lead Generation

  • Develop and implement strategies to generate leads in a cost-effective manner.
  • Monitor lead quality and conversion rates to ensure alignment with business goals.
  • Continuously refine targeting and messaging to attract the right audience.

3. Campaign Analysis and Reporting

  • Prepare detailed reports on campaign expenses, performance metrics, and ROI.
  • Analyse data to identify trends, opportunities, and areas for improvement.
  • Present actionable insights to stakeholders to optimize future campaigns.

4. Innovation and Critical Thinking

  • Think out of the box to identify new digital marketing opportunities.
  • Develop creative and effective strategies to grow the business and improve brand visibility.
  • Stay updated on the latest digital marketing trends and incorporate them into strategies.

5. Budget Management

  • Manage and allocate budgets effectively across paid media platforms.
  • Ensure maximum ROI for every rupee spent on digital campaigns.

6. Collaboration and Teamwork

  • Work closely with cross-functional teams, including content, design, and sales, to align marketing efforts.
  • Be a team player by fostering collaboration, sharing insights, and supporting colleagues.
  • Mentor and guide junior team members to improve their performance and skills.

7. WhatsApp API Integration and Campaigns

  • Implement and integrate WhatsApp Business API for marketing automation and customer engagement.
  • Design and execute personalized messaging campaigns on WhatsApp to improve lead nurturing and retention.
  • Monitor and analyze the performance of WhatsApp campaigns and integrate insights into broader marketing strategies.

Key Skills and Competencies:

Technical Skills:

  • Expertise in Google Ads, Facebook Ads Manager, YouTube Ads, and analytics tools (e.g., Google Analytics, SEMrush).
  • Strong knowledge of lead generation strategies and cost optimization techniques.
  • Proficiency in marketing automation tools and CRM platforms.

Soft Skills:

  • Exceptional analytical and critical thinking skills.
  • Strong communication and presentation abilities.
  • Excellent organizational and time management skills to handle multiple campaigns.

Key Performance Indicators (KPIs):

  • ROI and CPL (Cost per Lead) from paid media campaigns.
  • Quality and volume of leads generated.
  • Detailed and accurate expense reporting for paid media campaigns.
  • Team collaboration and overall campaign effectiveness.


Employment Type: Full Time, Permanent

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What people at Regalo Kitchens are saying

Digital Marketing Manager salary at Regalo Kitchens

reported by 3 employees with 3-6 years exp.
₹4.9 L/yr - ₹6.2 L/yr
54% less than the average Digital Marketing Manager Salary in India
View more details

What Regalo Kitchens employees are saying about work life

based on 189 employees
92%
7%
58%
99%
Strict timing
Monday to Saturday
Within city
Day Shift
View more insights

Regalo Kitchens Benefits

Submitted by Company
Soft Skill Training
Job Training
Team Outings
Submitted by Employees
Job Training
Soft Skill Training
Cafeteria
Team Outings
Work From Home
Health Insurance +6 more
View more benefits

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