Manager - MarTech

Role : Manager - MarTech

Location : Bengaluru, Karnataka

Desired Experience : 3-6 yrs

About this role:

This position will be a key part of the Growth Marketing vertical, responsible for driving disproportionate growth by shipping impactful solutions in performance marketing, owned media, and other high-growth domains. The role involves end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies and root cause analysis (RCA), . The position will work cross-functionally with technology, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth.

Responsibilities:

Product Discovery Ideation:

Identify opportunities for growth through performance marketing and owned media solutions.

Conduct market research, user feedback, and competitive analysis to define high-impact problem statements.

Solution Design PRD Development:

Develop comprehensive Product Requirement Documents (PRDs) for solutions that align with growth objectives.

Collaborate with tech teams to define product architecture and features.

Cross-functional Collaboration:

Partner with marketing, design, analytics, and engineering teams to bring solutions from concept to launch.

Act as the bridge between business and technical stakeholders, ensuring alignment across teams.

Experimentation Problem Solving:

Design, execute, and analyze experiments to validate product hypotheses.

Conduct RCA wherever applicable.

GTM Strategy Execution:

Own the GTM for new products, ensuring timely execution and alignment with business goals.

Develop frameworks for post-launch performance tracking and optimization.

Performance Marketing Innovation:

Build tools and products to improve targeting, personalization, and media efficiency.

Explore and implement new channels, algorithms, and automation to scale performance marketing efforts.

Leadership Planning:

Create and present quarterly, half yearly and annual growth roadmaps to leadership.

Influence and drive alignment across teams, including product, business, analytics, bizfin, brand, and design.

Required Skill-set:

Proven ability to manage complex, cross-functional projects with measurable impact.

Strong analytical skills with a focus on leveraging data for decision-making.

Experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies.

Familiarity with performance marketing channels (Google, Facebook, affiliates, programmatic etc) and tools (Snowflake, AppsFlyer, Clevertap, etc.).

Strong understanding of owned media, including CRM, push notifications, in-app messaging, and personalization.

Exceptional communication and stakeholder management skills, with a proven ability to influence without authority.

Self-driven with a strong bias for action and comfort with ambiguity.

Preferred Experience:

4+ years in product management, growth marketing, or a similar role in B2C tech/e-commerce.

Experience collaborating with engineering, design, marketing, and analytics teams.

Prior work in performance marketing, owned media, or growth-focused roles is a strong plus.

This role is ideal for a self-starter passionate about solving growth challenges through innovative product thinking and collaborative execution. As a MarTech Manager, you will play a critical role in shaping the future of high-growth initiatives, driving user acquisition, engagement, and retention through impactful product solutions.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law"