Social Media Handler

Requirements:
Minimum 2-years experience working as social media/ digital marketing handler
Must have worked minimum 1 year in a fashion label, fashion ecommerce company, brand, fashion retail in social media domain
Must have knowledge and experience of all social media platforms LinkedIn, YouTube, Pinterest, Instagram, FB, Tiktok
Must know email / whatsapp marketing
Must know Microsoft office, excel, PowerPoint, Google drive, chatGPT, Shopify backend
Bonus if you can use Photoshop, coral, or any other similar photo-editing software
Bonus if good in fashion styling and photography
Has working knowledge of social media trends such as making Instagram reels etc.
Must have a keen interest in fashion industry and ecommerce
BA, BCom, or any other suitable undergraduate degree is required.
Need to be extremely professional and have the passion to drive growth of an upcoming fashion brand.
Need to be a multi-tasker and willing to constantly learn and grow
Scope of work:
Point-of-contact (POC) for social media handling for our fashion brands
Managing social media handles LinkedIn, Twitter, YouTube, Pinterest
Creating monthly marketing calendar for all social channels
Coordinating with graphic designer for the right creatives
Collecting all content and adding the right captions/hashtags/links
Posting reels, posts, videos, blogs, etc on all channels.
Managing Instagram
Coordinating with graphic designer for the content
Posting the content on instagram with captions/links/hashtags
Putting stories everyday with product links
Creating engaging reels in our store
Replying to DMs - converting orders
Responsible for
Improving brand visibility and enhancing brand value
Increasing customer engagement across all social media channels
Increasing following on all channels
Regularly monitoring and posting on all channels
Collaborating with designing, sales and operations team for new marketing content
Ideating and planning new marketing strategies and executing them
Managing Shopify
Updating banner images, content, product details on Shopify
Uploading customer testimonials, product reviews, celebrity/influencer posts etc.
Managing Customer Relationship (CRM) software -
Managing customer databases email, phone no, Address etc.
Replying to customer enquiries / suggestions / feedback via email & whatsapp
Email marketing
Creating and sending bi-monthly marketing emails to customers
Executing via email marketing tool such as mailchimp / sendgrid
WhatsApp marketing
Broadcasting weekly WhatsApp campaigns to customers
Executing via WhatsApp business tool such as Freshworks / Zoko
Creating promotions for festivals, public holidays, occasions and special events to drive sales
For example special sales / discounts for Republic Day, Holi, Mothers day etc.
Planning the event, coordinating with the operations team, getting the creatives from Graphic designer and promoting everywhere via social media, email and WhatsApp.
Updating banners on Shopify website for the same
Monitoring work of SEO agency
Sending them product images to put in the blogs
Reviewing their blogs, guest articles, Quora answers, and other SEO activities
Planning monthly SEO activities with them
PR Activity
Reaching out to social media channels, emagazines, blogs for featuring our brands
Preparing weekly and monthly MIS reports for management
Monthly social media calendar
Engagement report on all posts across all channels
Report on website analytics via Shopify, Google Analytics and Google Search Console