Ecommerce- Business Analyst

Position Overview:
We are seeking an experienced and data-driven Business Analyst with a passion for the fashion industry. The Business Analyst will play a crucial role in leveraging data to optimize our retail and e-commerce business operations. This position focuses on improving sales, inventory management, customer experience, and financial performance for both Kapraaha's physical retail operations and Reyyas online store.

Key Responsibilities:
1. Data-Driven Analysis & Reporting:
- Analyze e-commerce and in-store sales data to provide insights that enhance product performance, customer engagement, and revenue.
- Monitor and optimize KPIs like website traffic, conversion rates, in-store footfall, and average transaction value.
- Develop dashboards and provide regular reports on customer behavior, sales trends, and inventory performance.
2. Google Analytics & Digital Ads Analysis:
- Monitor and analyze website performance using Google Analytics to identify trends and areas for improvement.
- Conduct analysis on Meta (Facebook, Instagram) Ads performance and provide actionable insights to improve campaign ROI.
- Work closely with the digital marketing team to optimize paid ad performance and customer acquisition strategies.
3. Marketplace Analysis:
- Analyze the performance of products across various online marketplaces (Amazon, Myntra, etc.) to optimize listings and drive sales.
- Track competitor performance and pricing trends on marketplaces to ensure competitive positioning.
4. Inventory & Supply Chain Management:
- Optimize inventory levels based on seasonal demand, product performance, and sales forecasts.
- Track stock across both retail and online channels to ensure timely replenishment and minimize stock-outs or overstocking.
- Collaborate with supply chain teams to streamline operations, reduce lead times, and improve supplier performance.
5. E-commerce Analytics & Optimization:
- Analyze website data (e.g., traffic sources, customer journey, cart abandonment) to identify areas of improvement.
- Work with marketing and web development teams to improve user experience and increase online conversions.
- Monitor the performance of digital marketing campaigns and provide actionable insights to optimize ROI.
6. Financial & Market Analysis:
- Conduct financial analysis to assess the profitability of product lines, marketing campaigns, and store performance.
- Analyze competitive positioning and market trends to identify opportunities for growth.
- Assist in budgeting, forecasting, and setting sales targets based on market insights.
7. Exceptional Presentation & Decision-Making Support:
- Prepare high-quality presentations for the leadership team that summarize complex data insights and recommendations.
- Provide key insights that help senior management make informed decisions across inventory, sales, and marketing strategies.
- Translate data into clear, actionable steps for different teams within the business.

Key Qualifications:
Education:
- Bachelors degree in Business, Data Analytics, Economics, or a related field. MBA is a plus.

Experience:
- 3-5 years of experience as a Business Analyst, preferably in fashion retail or e-commerce.
- Proven track record of working with retail or e-commerce analytics tools.
- Experience with Google Analytics, Meta Ads, POS, ERP systems, and e-commerce platforms (e.g., Shopify, Magento) is highly preferred.

Skills:
- Strong analytical skills with experience in using tools like Excel, SQL, Tableau, Google Analytics.
- Excellent understanding of retail metrics, e-commerce KPIs, customer behavior analytics, and digital ads performance analysis.
- Exceptional presentation skills, with the ability to create detailed reports and presentations that influence decision-making.
- Strong communication skills to present data insights effectively to non-technical stakeholders.

Soft Skills:
- Strategic thinker with an eye for detail.
- Collaborative, with the ability to work cross-functionally with marketing, sales, and operations teams.
- Ability to thrive in a fast-paced, dynamic fashion retail environment.