Performance Marketer

Develop, manage, and optimize paid marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Create and execute campaigns aimed at driving lead generation, enrollment, and enhancing brand engagement.

Continuously monitor and optimize campaigns for performance, implementing A/B testing on ad creatives, landing pages, and campaign settings to improve conversion rates.

Work closely with the creative and content teams to ensure that campaigns align with brand messaging and are visually appealing.

Leverage audience data and segmentation to create personalized campaigns that resonate with the target market, enhancing engagement and boosting conversions.