Content Specialist

Role
Content Manager/ Content Specialist


Role
The Content Manager will play a key role in developing, implementing,
and overseeing the content strategy to drive engagement, brand
awareness, and customer loyalty. The ideal candidate has a passion for
health and fitness, coupled with strong writing and strategic
communication skills.

Description of KRA
Content Creation
Website Updating
Crafting engaging topics and also writing 700-1000 word per blog,
Website updates, new content creation based on how the industry is moving,
etc, new program content development - pdfs etc
PR content
Drive thought leadership articles and even QC/fact check on content coming in
management
from the agency
Masterclass
development
Provide a framework for conducting an hour-long masterclass based on
research and facts,
Be prepared with FAQs on the topic
Plan masterclass promotional content and short videos for social
SEO Knowledge
Familiarity with SEO best practices and content optimization
techniques.
Work closely with the marketing team to integrate content into broader
marketing campaigns.
Collaborate with designers, photographers, and videographers to create
multimedia content.
Analytics & Reporting
Track and analyze content performance metrics, providing regular
reports and insights.
Use data to optimize content strategies and improve overall
engagement.
Education
Graduation and BMM, Masters in Communication
Qualification
Work Experience
Min 5 years of experience in content management.
Preferable from wellness, nutrition, and healthcare space
Skills
Description
Multi-tasking and
Communication
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Multi-tasking
Excellent Spoken and Written Communication
Content writing, proofreading skills
Collaborator
Team player

Writing Skills
Exceptional writing and editing skills with an ability to adapt to different
tones and styles.