Senior Manager Social Media & Advocacy, LDB

The world leader in cosmetics, L Or al is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L Or al supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L Or al is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L Or al worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure

We have a suitable opportunity in the Dermatological division for the position of Senior Manager Social Media Advocacy. In this role, you will be responsible to handle consumer engagement and connection to the consumers through external stakeholder i.e. media and influencer through social and online channels. You will be responsible for developing content through influencers/expert influencers like dermatologists or HCPs and providing this content and assets to the customer teams. You should know the content, channels and communities which resonate most strongly with the brands consumers. A significant part of this role is to own the relationships with influencers and media. The location of the job will be Mumbai HO.

Key Responsibilities:

• Identifying top expert influencers (Dermatologists and HCPs) across spectrum of tiers working directly with them:

• Owning the relationships with them on periodical basis
• Allocation and execution of budget for expert influencer marketing
• Submitting products to influencers for ratings/reviews
• Reporting on monthly buzz analytics
• Sending out PR and blogger send-outs and creative mailers

• Identifying new influencers across spectrum of tiers working in collaboration with agency for influencers:

• Owning the relationships with key influencers directly
• Allocation and execution of budget for influencer marketing
• Submitting products to influencers for ratings/reviews
• Reporting on monthly buzz analytics
• Creating PR hampers aligned to campaigns and sending out PR and blogger send-outs and creative mailers

• Build, activate and optimize the localization, rollout and run of the digital platforms as to improve the brand image and an immersive experience for the consumer on the different touchpoints for more business impact
• Managing content across all touchpoints

• Capturing, selecting and approving user generated content to be shared/published by LOr al and ensuring a harmonious tone of voice across the brand
• Creating organic campaign posts
• Developing understanding of consumers and Shoppers through social engagement, media analytics

• Direct the development and execution of the L Or al editorial calendar (influencer and PR) to up weight brand engagement and influence positive branded social discussions

• Own relationship with Global Communications and Influencer DMI teams
• Lead and manage external event and production agencies
• Lead and manage spokesmodel and partner relationships
• Own all PR Media relationships
• Develop topline strategy for Influencer Marketing and own relationship with all influencers

Key Deliverables:

• Delivering influencer and content campaign
• Managing influencers:
• Developing all Comms. led activity
• Analysis Reporting

Physical Demands (e.g. % travel):

Experience Education:

• At least 3 4 years of experience in managing online presence of the brand and working through influencers. Overall experience of 6+ years in brand management is essential.
• Should have done an MBA / Masters in Marketing

L Or al is committed to building a diverse environment and is proud to be an equal opportunity employer. L Or al closely prohibits discrimination against any employee or applicant for employment because of the individual s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.