L'Oreal - Assistant Manager - Employer Branding (3-5 yrs)

Key Deliverables and KPIs:

1) Increase brand awareness & consideration among prospective employees

- Create and manage social media campaigns for campus students- attraction and amplification of various campus properties (Like Brandstorm, Sustainability Challenge, L'Oral on Campus etc.)

- Create and manage social media campaigns for experienced candidates' attraction through conceptualizing and creating a 360 plan

- Partnerships with publishers/leading HR websites (like Dare2Compete, Medium, People Matters etc.), both online and offline, with an objective of brand awareness and engagement

- Leverage LinkedIn for L'Oral Leadership series and other innovative engagements that foster leadership engagement with prospective talents

- Plan and execute on-ground activations and events to enhance our employer brand visibility and attract potential candidates.

2) Maintenance & Updating of L'Oral - India Careers Website Page

- Content curation & creation of digital assets for Careers India page: like videos & repositories of imageries to be created highlighting strong EVP

- Ensuring measurability of all Career India pages to analyze key metrics like website traffic, bounce rate, average time spent in a visit, no. of unique users etc. as a part of analytics reporting

3) Increase advocacy with internal employees

- Creation of various digital assets & promoting to internal audience

- Social media promotions of complete gamut of HR initiatives like benefits & rewards, learning offerings by L'Oral

Education & Experience:

- Bachelor's degree in marketing, Communications, Journalism, Media, Human Resources, or a related field.

- 3-4 years of experience in Marketing and/or Employer Branding.

- Proven experience in planning and executing on-ground marketing activations and events.

- Strong understanding of social media platforms and content marketing strategies.

- Excellent written and verbal communication skills.

- Ability to work independently and as part of a team.

- Creative thinker with a passion for building strong brands.