Marketing Senior Specialist

The role is responsible for ensuring global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as necessary to accommodate regional needs.
The Senior Specialist will work closely with Sales and Account Management, Sales Strategy & Execution and Global Marketing & Communications teams to deliver comprehensive marketing campaigns tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches.

Key Responsibilities:
Interlock with Market sales teams and Central Marketing Teams to create effective and impactful marketing campaigns
Localisation of global campaigns and core programs to accommodate market nuances
Determine how to activate the LSEG brand and its solutions in the most impactful way in region, infusing the brand and values into every marketing initiative
Utilise the full marketing mix to plan and execute demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products
Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs
Manage budget and effectively maximize ROI of marketing strategies by regularly reporting on the success of activities, and using data to make decisions

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