Area Sales Manager

Role & responsibilities

• Achieve monthly primary and secondary targets of the area for entire product range.
• Appointment of Distributors in the given area.
• Ensuring Proper Infrastructure of Distributors along with Investment, Office Space & Vehicles
• Selection of SE / SO in the given area.
• Timely Distribution of targets to team & Distributors.
• Monitor the performance of sales staff and to take necessary actions to ensure that sales targets are met.
• Checking of Daily sales reports at distributor point along with Physical stock opening
• Gate meeting of SO / SE on daily basis.
• Creating Brand awareness.
• Training & Coaching of Team Members in Market working.
• Ensuring proper distribution in Market route wise & proper scheme implementation.
• Appoint, train, develop and retain distributors.
• Monitor and control the budget for the area to ensure that all financial targets are met and are in place to comply with company and regulatory requirements.
• Maintain an awareness of developments in sales techniques and technology.
• Timely submission of Daily reports , Sales Plan , Tour Plan , Claim Settlement.
• Need to maintain daily report of Productive call, Effective call , Line cut & Total bill value Route wise & Outlets wise.
• Outlet Expansion Target needs to be given in the beginning of the month & ensuring targets are met on weekly basis.
• Weekly closing & reporting of all the skus.
• WD Evaluation on Quarterly basis along with ROI Study & take corrective actions.
• Sales Plan Submission in the beginning of the month.
• Submission of distributor claims, trade scheme, damage stocks, shortages, final settlement if any.
• Providing right directions on Execution, Sales & Process orientation.
• Identifying Skill / Competency gaps & working out development Action plans.
• Building Relationship for a long term Partnership.
• Continuous Focus on width & depth of our brands as per Channel spread, increasing availability of our products & increasing coverage with right bench marks.
• Driving Sales efficiency metrics Effective call , Productive call , Line cut , average bill value
• Implementing channel programs & visibility drives.
• Monitoring all key brand activities of the Month / Quarter at the POP.
• Retail Census & Beat Planning.
• Regular sales performance Review & Feedback.
• Improving Market share in Overall Industry.