Social Media Expert

Job Title: Social Search Expert - CM / AdOps Associate
Location: Hyderabad (Work From Office)
Experience: Minimum 3 years

Job Description:

We are seeking a highly skilled Social Search Expert (CM/AdOps Associate) with expertise in Facebook, Meta, Instagram, and social media advertising. The ideal candidate must have experience with QA methodologies applied to AdOps processes and a strong understanding of social media campaign management, optimization, and reporting.

Key Responsibilities:

• Manage and optimize Facebook, Meta, Instagram, and other social media ad campaigns.
• Execute QA methodologies to ensure high accuracy and compliance in AdOps processes.
• Monitor campaign performance, troubleshoot discrepancies, and optimize ad delivery.
• Collaborate with internal teams to ensure seamless ad trafficking, setup, and reporting.
• Engage with U.S. clients, understanding their needs and maintaining high service standards.
• Utilize AdOps and QA tools to enhance workflow efficiency and reporting accuracy.
• Stay updated on industry trends, new features in social media platforms, and best practices in paid social advertising.
• Ensure compliance with ad policies, tagging, and tracking implementation.

Required Skills & Qualifications:

• Minimum 3 years of experience in social media advertising, AdOps, and Quality Assurance (QA).
• Strong expertise in Facebook, Meta, Instagram Ads, and social media platforms.
• Hands-on experience with campaign setup, audience targeting, budget management, and A/B testing.
• Proficiency in QA methodologies for digital advertising operations.
• Proven experience working with U.S. clients, ensuring high service standards and timely communication.
• Familiarity with AdOps tools and QA tools used for social media campaign monitoring.
• Strong analytical and problem-solving skills to optimize ad performance.
• Excellent verbal and written communication skills.
• Ability to work efficiently in a fast-paced environment, managing multiple campaigns simultaneously.

Preferred Skills:

• Experience in programmatic advertising and performance marketing.
• Knowledge of Google Ads, TikTok Ads, LinkedIn Ads, and other social platforms.
• Understanding of HTML, JavaScript, and tracking implementations.
• Exposure to third-party ad verification tools and analytics platforms.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Digital Media, or a related field.
• Relevant certifications in social media advertising and campaign management are a plus.