Web Merchandising Lead

Responsible for planning and executing strategies to maximize product sales on Lenovo. com. Play a key role in ensuring that products are presented in an appealing manner, and positioned to meet customer demand while aligning with online country leads and 4Ps. The web merchandiser is responsible for project managing all online projects for lenovo. com. The work environment is very fast-paced and the merchandiser should feel comfortable managing many projects and multi-tasking to handle last-minute, rapid deploy projects as well as longer-term projects. Innovation is required to make sure all projects are achieved by deadline. Excellent problem-solving skills and innovative thinking are also required to maximize project results and team productivity.

1. Strategic Planning:

• Develop and implement merchandising strategies to drive sales, profitability, improve customer engagement, and market growth.
• Analyze trends, customer data, and competitor activities to make informed decisions.
• Collaborate with business teams, 4Ps, marketing, and global teams to align product offerings with consumer demands.
  

2. Product Selection and Placement:

• Manage product assortment and visibility on Lenovo. com.
• Work with 4Ps to select the right products for display based on customer preferences and seasonal trends.
• Determine product placement strategies within stores to maximize visibility and sales.
  

3. Visual Merchandising:

• Oversee the design and layout of product displays to ensure they are visually appealing and promote key products.
• Collaborate with campaign, search & DG teams to create in-store displays, promotions, and signage that drive traffic and sales.
  

7. Market Research and Analysis:

• Conduct regular market research to understand customer preferences, industry trends, and emerging opportunities.
• Analyze data and provide insights on product performance, placements, and customer behavior to guide future planning.
  

8. Promotions and Marketing Alignment:

• Collaborate with campaign, DG teams to develop in-store promotional campaigns and seasonal events.
• Ensure that merchandising strategies align with overall brand image and geo initiatives.
  

10. Reporting:

• Regularly report to senior management on performance, merchandising effectiveness, and any adjustments needed.
• Use data to provide actionable insights and recommendations for continuous improvement.