Head Brand Marketing & Media Strategy

Position: Head Brand Marketing & Media Strategy

Job location: Corporate Office Ludhiana

Company: Leeford Healthcare Limited.

URL: https://www.leeford.in/

Key Responsibilities:

Brand Strategy & media Strategy

• Develop and execute Brand marketing & media strategies for the FMCG / Beauty care & personal care brand, targeting key consumer segments through digital, TV, print, social media and traditional advertising channels.
• Knowledge of ATL/BTL activities and strategies.
• Collaborate with cross-functional teams, including product marketing, creative, and sales, to ensure media strategies are integrated with overall brand goals and campaigns.

Campaign Execution & Optimisation

• Manage and execute media buys, ensuring campaigns are launched on time and within budget.
• Continuously monitor campaign performance, adjusting strategies to optimize reach, engagement, and ROI.
• Leverage both traditional and digital media platforms to maximize the impact of media spends, using tools such as programmatic advertising and social media platforms.
• Ensure campaigns maintain consistency across all touchpoints and reflect the unique selling propositions of the personal care brand.

Budget Management & Cost Optimization

• Manage Brand & its budget allocation effectively, ensuring maximum exposure within budget constraints while achieving campaign objectives.
• Negotiate rates and placements with media partners and vendors to ensure competitive pricing and value-added benefits.
• Continuously track and analyze media spend, recommending adjustments to optimize the effectiveness of advertising spend.

Market Research & Consumer Insights

• Conduct market research to understand consumer trends, competitors strategies, and the latest developments in the personal care industry.
• Stay up-to-date on emerging media platforms, new advertising technologies, and the latest trends in the personal care sector.
• Utilize consumer insights and research data to create compelling, relevant, and effective media strategies that resonate with the target audience.

Analytics & Reporting

• Analyze campaign performance data, generating insights and actionable recommendations for continuous improvement.
• Provide regular reports to stakeholders, showcasing campaign performance, learnings, and ROI.
• Perform post-campaign analysis to assess the effectiveness of media strategies, adjusting future plans based on findings.

Collaboration & Stakeholder Management

• Collaborate with internal teams, including brand management, creative to ensure media strategies with overall business goals.
• Build strong relationships with media partners, agencies in FMCG / personal care space to enhance brand exposure.
• Communicate effectively with senior leadership, providing updates on key media initiatives, performance metrics, and campaign insights
  
  

Skills:

• Strong understanding of Branding, media planning & its strategy across multiple channels (digital, social media, TV, print, etc.).
• Candidate should have experience in ATL/BTL activities.
• Ability to analyse data and transform insights into actionable media strategies.
• In-depth knowledge of the Wellness / FMCG / Personal care market, including consumer behaviour, trends, and key competitors.
• Creative and strategic mind-set with an emphasis on results.