You will hire, mentor, lead, and build a high-caliber BDRs and SDRs team.
Coaching and mentoring the team will be critical to this role. It s about empowering the team to get the job done & not to do it all alone.
Day-to-day people development expectations will be shadowing and mentoring on calls, developing SDR written outreach, mock role plays, delivering feedback, etc.
Ability to communicate and demonstrate proficiency in Adobe s and competitor s product capabilities, limitations, and value propositions to SDRs.
Storytelling ability to paint a picture & influence your team
Strategy and Planning.
You will develop and implement the sales development strategy to drive pipeline growth and revenue generation that aligns with our company s financial goals.
You will define and implement scalable lead generation, qualification, and conversion processes.
You will collaborate with cross-functional teams, including sales, marketing, and product, to align sales development efforts with overall business objectives.
Sales Excellence
Plan and implement daily, weekly, and monthly outreach campaigns to help the team schedule new prospect meetings.
Drive & achieve the annual pipeline target.
Create and support execution of internal SDR outbound prospecting campaigns to drive Commercial pipeline and revenue goals.
Build and implement Outbound Sales Plays for your SDRs to run against specific account segments.
Refine the sales pitch and process to achieve optimum results.
Lead activities/campaigns in enterprise accounts to generate meetings from the decision makers.
Operational Excellence and Performance Management
Drive accountability and development of team daily/weekly to meet metrics and rep development goals
Work closely with the DALP Sales leadership team to define clear performance targets and metrics for the sales development team and track progress against goals
Drive accountability for inbound lead follow-up and ensure the team meets compliance metrics (e.g., timeliness). Collaborate with Marketing to ensure results and align on goals.
You will analyze key performance metrics, identify areas for improvement, and implement initiatives to optimize sales development performance. Apply data-driven insights to refine strategies, tactics, and resource allocation.
Plan and direct BDR activities and objectives to improve sales volume.
Identify employee performance goals and measurements, partnering with them to obtain positive results.
What s required to be successful in this role
Minimum 4+ years of leadership experience in sales/business development teams in a SAAS organization.
Well-versed with modern sales methodologies ( Value Selling, Sandler s, Challengers, etc.)
Develop strong SDR talent for future Sales and Sales-related roles within Adobe. Mentoring and grooming our BDR/SDRs is critical to this role.
Proven skills in cold calling and email outreach
Polished written and presentation skills with a high degree of comfort engaging with senior leadership
Strong team orientation and ability to build cross-functional relationships.