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Growth Marketing Manager - SaaS

4-8 years

Chennai

Growth Marketing Manager - SaaS

LateShipment.com

posted 30min ago

Job Description

Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies.

Position Overview:

We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies.

  • Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions.
  • Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement.
  • Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques.
  • LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation.
  • Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making.
  • SEO & SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search.
  • Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition.
  • Collaboration & Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives.
Qualifications:
  • 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets.
  • Proven experience in SEO, SEM, paid social, content marketing, and marketing automation.
  • Strong analytical skills with a data-driven approach to optimizing campaigns.
  • Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms.
  • Excellent verbal and written communication skills.
  • Bachelors degree in Marketing, Business, or a related field (MBA is a plus).

This is a great opportunity for a highly motivated marketing professional to take ownership and lead the growth marketing function.

What youll love about us:
  • Dress: Wear anything you like to the office and be as comfortable at work as you are in your own living room.
  • Flexibility: Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

Employment Type: Full Time, Permanent

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LateShipment.com Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
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