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Growth Marketing Manager - SaaS - Lateshipment.com
LateShipment.com
posted 2mon ago
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LateShipment.com - Revolutionizing Logistics Efficiency and Cost Savings Growth Marketing Manager - SaaS - Lateshipment.com Growth Marketing Manager SaaS
4+ years | Full time | Onsite Chennai
Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies.
Position Overview:
We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies.
- Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions.
- Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement.
- Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques.
- LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation.
- Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making.
- SEO SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search.
- Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition.
- Collaboration Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives.
Qualifications:
- 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets.
- Proven experience in SEO, SEM, paid social, content marketing, and marketing automation.
- Strong analytical skills with a data-driven approach to optimizing campaigns.
- Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms.
- Excellent verbal and written communication skills.
- Bachelor s degree in Marketing, Business, or a related field (MBA is a plus).
This is a great opportunity for a highly motivated marketing professional to take ownership and
lead the growth marketing function.
lead the growth marketing function.
What you ll love about us:
- Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room.
- Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.
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NexGen IOT Solutions is one of the leading IT organizations, providing cutting-edge solutions to enterprises and start-ups globally. NexGen IOT Solutions empower businesses to build new products/solutions and optimize their technology operations across different industry verticals. Headquartered in Texas (USA), we have regional offices in Canada, India, Germany, and Australia.
Our Services Include Digital Transformation, Mobility, OTT, Serverless, Salesforce Automation, Robotics Automation, Cloud Digital Supply Chain. Our vision is to provide the best in class customer experience while keeping the overall project budget under control.
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NexGen IOT Solutions is one of the leading IT organizations, providing cutting-edge solutions to enterprises and start-ups globally. NexGen IOT Solutions empower businesses to build new products/solutions and optimize their technology operations across different industry verticals. Headquartered in Texas (USA), we have regional offices in Canada, India, Germany, and Australia.
Our Services Include Digital Transformation, Mobility, OTT, Serverless, Salesforce Automation, Robotics Automation, Cloud Digital Supply Chain. Our vision is to provide the best in class customer experience while keeping the overall project budget under control.
Employment Type: Full Time, Permanent
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