Marketing Funnel Ownership: Build, own and be accountable for the entire marketing funnel (from awareness to conversion) to prevent and reduce customer churn
Develop and optimize landing pages, websites, copy, layouts, and funnels.
Find opportunities to to rapidly grow customer acquisition
ROI-Driven Marketing: Build strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert
Strategise with the CEO + GM Commercial how to optimize pricing tiers for growth
Performance Analysis: Develop, monitor and improve live campaigns, analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
Digital Channel Optimization: Manage, forecast, measure, and analyze digital marketing channels to drive results.
digital campaign performance across the funnel.
Demand Generation: Develop and implement digital demand growth strategies.
Partner with cross-functional teams for trial conversion and activation rate improvement.
Paid Media Management: Guide paid efforts across channels, balancing growth and ad spend.
Ad Unit Optimization: Oversee ad unit development, testing, and analysis for continuous improvement.
Provide reporting to the leadership team against agreed performance measures, and provide insights on future strategies