Deputy General Manager - Marketing

• Key purpose of the job: This position is responsible for strategizing, conceptualizing, planning, managing, coordinating and executing all marketing communication programs across defined geographies. To Build the brand & enhance the imagery for the company through marketing activities. Marketing of the projects so as to generate maximum revenue for the company.

Key Accountabilities

• Marketing of projects PAN India
• Brand building for individual project/Projects brands
• Public relation so as to get positive publicity for the company
• Help sales team to achieve their goals by generating required valid leads.
• Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land

Strategic

• Marketing Plan for the Corporate Brand & Individual Projects.
• Media selection & planning to increase the project/ Brand reach among the target segment.
• To build up brand equity by doing various marketing activities.
• Public Relation strategy for corporate/ Project.

Operational

• Conduct market research to understand customer requirements within various micro-markets
• Develop and implement targeted marketing plans and strategies
• Plan, manage and execute various marketing, advertising, events, promotions and PR activities
• Monitor, review, measure and report the effectiveness of all marketing communication activities
• Determine and manage the marketing budget with focus on cost and quality
• Deliver marketing collaterals, with focus on timely delivery of content and quality within budget
• Create innovative and powerful marketing strategies and presentations
• Liaise with print / outdoor for branding and advertising
• Collaborate with the sales function to understand specific targets and requirements
• Develop and coordinate the production of marketing and promotional materials and programs including but not limited to print, digital electronic media, direct e-mailers, audio-visuals, signage Monitor industry best practices

Internal & External Interactions
Internal: All Stakeholders Sales, Business Development, Engineering, Planning & Designing
External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers.,

Education & Experience Requirement:

• MBA Marketing with 8-12 Years of experience
• Should have Branding & Marketing experience in Real Estate Industry