Manager - Paid Media (2-4 yrs)

Duties :

- Plan, implement, optimise, and manage paid campaigns.

- Manage paid media campaigns and strategy for multiple clients from the ideation to implementation.

- Give suggestions on conversion rate optimization on the website.

- Give recommendations on the creative aspects of the campaigns.

- Grow existing PPC accounts through continuous account optimization

- Perform keyword research, preparation and analysis and weekly negative keyword research & Search query reporting.

- Provide weekly, monthly campaigns & bespoke reports & analysis.

- Perform ongoing competitor analysis & reporting.

- Auditing and evaluating accounts to ensure consistent best practice.

Skills and Requirements :

Essential :

- Experienced with Google Ads and Meta Ads

- Working knowledge of of bid strategies on Google Ads

- Some experience with CRO on websites

- Proficient with conversion tracking using Google Tag Manager and Google Analytics

- Strong analytical skills and the ability to manipulate data to produce actionable insights

- Strong attention to detail and organisation skills.