Social Media Executive; Social Media Assistant Manager

Job Description –Social Media, Senior Coordinator/Assistant Manager
Intervention
Position
Marketing Communication
Senior Coordinator/Assistant Manager
Senior Coordinator/Assistant Manager
Senior Manager
Level
Reporting To
Reportees
None
About Kotak Education Foundation
It has been a rewarding sixteen years since we embarked on our mission to equip economically disadvantaged
children and youth with education and foundational skills, galvanizing them towards a better future. Our ‘Inch
Wide Mile Deep’ approach, home-grown projects focused on quality education for the low-income segment, has
been instrumental in shaping the success of our projects across India. KEF’s approach is primarily three-
pronged—
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holistic interventions with children and educators in school,
equitable scholarships for higher studies, and
vocational education and skills training for livelihood.
Strengthening school leadership and teacher capacity building, creating a digital ecosystem and learning
environment in schools, equipping middle school students with confidence and skills of communicative English,
upskilling teachers to provide foundational literacy & numeracy skills, and supporting districts in building and
running model schools—these are key interventions run by KEF. KEF launched the Kotak Kanya Scholarship in
2021 to offer financial and academic support to meritorious girl students in pursuit of higher education from all
over India. The Kotak Junior Scholarship supports meritorious students from the Mumbai Metropolitan Region
in pursuing 11th and 12th standards. KEF’s Vocational Education & Livelihood Project upskills unemployed youth
from economically weaker sections of society and coaches them in domain know-how, the basics of IT and
spoken English, life skills, and personality development. It ensures placements for all eligible participants so they
can stride with confidence into any professional sphere.
KEF is now at the cusp of change as it prepares for the next chapter in its journey toward empowering the youth
with quality education and livelihood. Armed with its vast experience and expertise, the organization now aims
to scale its depth as well as the breadth of its reach. KEF’s philosophy is evolving from ‘school as a unit’ to working
toward district/state-level education transformation. As KEF expands its ambit, it will help drive systemic reform
and state education transformation to create long-term impact at scale. Kotak Education Foundation is the
primary implementing agency for the CSR initiatives of Kotak Mahindra Group in education. Kotak Karma is the
Corporate Social Responsibility (CSR) identity of Kotak Mahindra Group Companies.
Overall Role:
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Maintain an assertive brand outreach on social platforms.
Develop and execute social media strategies to meet brand objectives.
Manage and optimize Meta (Facebook and Instagram) advertising campaigns.
Support social marketing efforts for other channels, such as SEO/SEM/PR campaigns.
Act as the primary point of contact for all concerns and inquiries from the media channels.
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Key Responsibilities Areas:
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Effectively drive their company’s social media strategy in a challenging and dynamic environment.
Build and execute social media strategy through competitive research, platform determination,
benchmarking, messaging and audience identification.
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Monitor the organization’s social media accounts and ensure brand consistency in all social media
messages, produce reports, etc.
Create relevant and versatile content to engage target audiences, promote our brand and drive
engagement.
Report and analyses the performance of social media campaigns and provide insights on performance
metrics.
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Manage outreach with third-party influencers and plan live events, webinars or conferences.
Engages with followers in a voice that’s synergetic with the company’s brand and helps to build social
media communities.
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Lead and instruct cross-functional teams (content, graphics, marketing) in a fast-paced environment
with multiple deadlines.
Candidate specifications:
Bachelor's degree in communications, public relations, marketing or a related
field.
Educational qualification
Experience of 2-7 years in digital marketing, content writing, and social media
management. Candidates having work experience in a agency would be
preferred.
Years of experience
Technical Skills
Certifications like Hootsuite, Google Analytics, Facebook
Blueprint, etc. can be an added advantage
Other
Skills and
attributes
Ability to work with diverse team members
Attention to details
Adhere to timelines
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1.Excellent written and verbal communication skills with problem-solving acumen.
2.Expertise in social media platforms (like Facebook, Twitter, Instagram, YouTube and
LinkedIn).
3.Strong attention to detail with time-management and organizational skills.
4.Ability to work independently and manage multiple tasks with ease.
Work skills
Job Specifications:
Nature of job
Location
On payroll
HO, Mumbai
Hours of work
Travel
8 hours, 2 working Saturdays
Readiness to travel for covering the campaigns.
This job will also involve working in challenging community areas with infrastructural
and other disadvantages.
Working conditions
1) Leave benefits from the date of joining.
2) Career progression opportunities.
3) 2 weekly days off every month apart from the Sunday fixed weekly day off.
4) Coverage under Health Medical Insurance & Life Cover from the date of joining.
Benefits
Disclaimer
The above statements are intended to describe the general nature and level of work performed by employees
assigned to this position. It is not designed to contain or be interpreted as a comprehensive list of all duties,
responsibilities, and qualifications. Kotak Education Foundation reserves the right to amend and change
responsibilities to meet intervention and organizational needs as necessary.
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