Social Media Specialist

Responsible for creating, implementing, and managing innovative strategies that align with our marketing goals and objectives

Job Responsibilities: Develop and implement creative social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to enhance brand presence. Plan, create, and schedule engaging content (text, image, video) tailored to target audiences. Manage and grow social media accounts by monitoring trends, hashtags, and audience engagement. Track and analyze performance metrics using analytics tools to optimize content strategies. Collaborate with the marketing team to ensure alignment with overall brand campaigns. Stay updated with the latest social media trends, tools, and best practices.

Key Skills:

Expertise in social media platforms and tools like Hootsuite, Buffer, or Sprout Social. Strong writing, editing, and communication skills. Experience in creating performance-driven ad campaigns on platforms like Facebook Ads Manager or LinkedIn Ads. Proficiency in graphic design tools like Canva or Adobe Suite is a plus. Analytical mindset with experience in tools like Google Analytics, Facebook Insights, or similar.