Digital Marketing Role (3-6 yrs)

SEO Expertise:

- Keyword Research: Proficient in using tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to identify high-value keywords.

- On-Page Optimization: Understanding of how to optimize title tags, meta descriptions, headers, and content for targeted keywords.

- Technical SEO: Ability to perform site audits to identify and fix technical issues (e.g., crawl errors, broken links, site speed, mobile-friendliness).

- Content Strategy: Developing and implementing content strategies that align with SEO goals, including blog posts, articles, and other types of content.

- Link Building: Knowledge of ethical link-building strategies to increase domain authority.

- Analytics and Reporting: Proficiency in Google Analytics and Google Search Console to track performance, measure success, and provide actionable insights.

- Local SEO: Understanding of local SEO tactics, including optimizing Google My Business listings and local citations.

- SEO Tools: Familiarity with SEO tools like Yoast, Screaming Frog, and Rank Math.

PPC (Google Ads) Expertise:

- Keyword Research and Selection: Ability to conduct thorough keyword research to identify high-converting keywords.

- Campaign Setup and Management: Experience in setting up, managing, and optimizing PPC campaigns to achieve maximum ROI.

- Ad Copywriting: Skills in writing compelling ad copy that attracts clicks and conversions.

- Budget Management: Ability to allocate and manage budgets effectively to ensure cost-efficiency.

- Bid Management: Proficiency in manual and automated bid strategies to maximize ad performance.

- A/B Testing: Conducting A/B tests on ads and landing pages to improve performance.

- Conversion Tracking: Setting up and managing conversion tracking to measure campaign effectiveness.

- Performance Analysis: Analyzing campaign data to identify trends, insights, and areas for improvement.

- Google Ads Tools: Familiarity with tools like Google Ads Editor, Google Tag Manager, and Google Analytics for enhanced campaign management.