Digital Marketing Manager

Job Brief
We are seeking an experienced Digital Marketing Manager who is well-versed in performance marketing to drive quality leads on Google Ads, Facebook Ads, YouTube Ads, and other platforms. The ideal candidate should be familiar with the latest industry trends and have a proven track record in driving conversions and increasing ROI for various paid campaigns.

Responsibilities:
Develop and implement paid campaign strategies that align with business objectives and goals
Conduct market research and analyze data to identify trends and opportunities for campaign optimization
Create and manage campaigns on Google Ads, Facebook Ads, YouTube Ads, and other relevant platforms
Conduct keyword research, write ad copy, and design ad creative to maximize ad performance
Optimize campaigns for maximum ROI by monitoring and adjusting bids, targeting, and other campaign settings
Continuously analyze campaign performance and provide regular reports and insights to stakeholders
Work with cross-functional teams to ensure campaigns are integrated with other marketing efforts and aligned with brand messaging
Stay up-to-date with industry trends, new ad formats, and emerging platforms to identify new opportunities for campaign success.

Job Requirements:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
At least 5-8 years of experience in lead generation, preferably in a B2B environment for SaaS products.
Proven track record in managing and optimizing paid and organic campaigns on Google Ads, Facebook Ads, YouTube Ads, and other platforms.
Strong analytical skills and experience using analytics tools such as Google Analytics.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Strong project management skills and attention to detail.
Knowledge of marketing automation tools such as Marketo, Hubspot, or Pardot is a plus.
Proven track record of delivering positive ROI from paid campaigns

This is a full-time position and the candidate must be willing to work onsite. We offer a competitive salary and benefits package to the right candidate. If you are a performance-driven paid campaign manager with a passion for driving quality leads, we encourage you to apply.