Luxury Marketing Role (8-12 yrs)

Luxury Marketing Role

Strategic Brand Management:

- Develop overall brand strategy, annual plan, and budgets across the various geographies

- Lead the conceptualization, development, and execution of impactful brand campaigns

- Help drive measures & initiatives across the customer journey to elevate brand experience and build customer advocacy

Portfolio/Launch Management:

- Lead the launch process for key projects/land parcels in the portfolio

- Collaborate on the development of the project strategy, conceptualization, positioning, and GTM to drive a successful launch

- Create a compelling campaign that is successfully & timely executed based on project differentiators, market understanding, and customer needs

Collaboration and Team Management:

- Keep the team aligned to overall objectives, monitor their performance and ensure that they consistently achieve set goals.

Skills & competencies:

Good understanding of luxury, creativity and innovation, strategic thinking, and data-driven decision making, sound understanding of consumer mindset; ability to influence key stakeholders within the organization.

Educational Qualification: MBA / PG

Reporting: Lead Luxury Marketing