Assistant Manager - CRM

Introduction:

We at Ketto, strongly believe that digging into the data yields more compelling numbers for our

business; hence customer retention management enabled by marketing automation is an extremely important step in our business growth. We are looking for someone who would be a part of our Customer Retention Management team.

Responsibilities:

1. Own end-to-end execution of Engagement & Retention campaigns across all owned media

email, notifications, SMS, WhatsApp, Push notifications, Product Inventory

2. Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels

3. Track & monitor channel level performance targets of visits, orders, revenue & conversion

4. OKRs achievement specifically on LTV (building repeat usage & adoption of SIP program) and

DAUs/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions

5. Optimize marketing automation strategies to drive user conversion & engagement

6. Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations

7. Work closely with Brand & Content teams to ensure campaign deployment

8. Maintain relations with external solution providers to explore new mechanisms and efficient

initiatives to increase both retention & engagement of users

9. Continuously conduct tests across channels for campaigns and journey flows including

segmentation, messaging, frequency, send day/time, personalization

What you bring to the table:

Ketto Online Ventures Pvt Ltd

1. 4-8 years of work-experience in Customer Retention Management

2. Strong problem-solving skills

3. Strong analytical skills and the ability to churn insights from data

4. Proven competency in MS Excel

5. Prior experience in marketing automation technologies - CleverTap, WebEngage

Perks and benefits:

1. Attractive pay package on par with industry standards

2. Flexible and meritocratic work culture

3. Work environment aligned with diversity and inclusion parameters

4. Individual’s professional & personal growth via learning & development programs