CRM & Loyalty Specialist

We are Hiring for the position of CRM & Loyalty Specialist in our corporate office at Navi Mumbai Location.

Roles & Responsibilities:

• Developed & executed an omnichannel CRM strategy to enhance the lifetime value of customers
• Led the onboarding of new marketing technology solutions to grow personalization & enhance customer experience leading to improved conversion rates
• Insightful analysis of campaigns & business trends to constantly improve ROI, frequency & retention
• Process improvement techniques through strategic recommendations for campaign optimizations
• Collaborate with internal & external stakeholders to identify & execute growth projects at business level
• Working on a strategic tier-wise loyalty program from inception to ensure heightened customer retention and brand advocacy
• Maintain and update the CRM system to ensure accurate and up-to-date customer data.
• Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems.
• Analyze customer data to identify trends, preferences, and opportunities for personalized engagement.
• Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates.
• Develop and execute automated marketing campaigns using the CRM platform, including email marketing, SMS, and other communication channels.
• Personalize customer interactions through data-driven content, offers, and messaging.
• Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates.
• Map out customer journeys to identify key touchpoints and opportunities for engagement.
• Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels.

Qualifications:

Bachelors degree in marketing, Business Administration, Information Systems, or a related field.

Minimum of 5+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools.

Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus.

If Interested, Kindly share your updated resume at hetalyadav@torrentdiagnostics.com