Kay Bee Bio Organics - Head - Digital Marketing (12-15 yrs)

Company Description:

Kay Bee Bio-Organics is an ISO 9001:2015 & 14001:2015 certified company and a subsidiary of Kay Bee Exports, India's largest exporter of integrated fresh fruits and vegetables in Europe. Kay Bee Bio-Organics formulates unique botanical-based bio pesticides and organic soil conditioners for Organic and Residue Free Farming Practices.

Role Description:

- This is a full-time on-site role in Pune for a Digital Marketing Head at Kay Bee Bio-Organics.

- The role involves overseeing digital transformation initiatives, developing digital strategies, managing projects, leading teams, and utilizing web analytics to drive growth and engagement.

- Are you a SEO Leader with a proven track record in large-scale B2C platforms? Do you have the expertise to drive organic traffic growth, optimize content strategies, and lead high-performing teams? If so, this opportunity is for you!

Role: Digital Marketing Head

Location: Balewadi, Pune.

Experience: 12+ years.

Working Days: 6 days/week.

Key Responsibilities:

- Develop and execute global content strategies for traffic growth & user engagement.

- Implement SEO best practices for higher search rankings & organic visibility.

- Integrate AI & NLP technologies to enhance platform performance.

- Manage analytics tools (Google Analytics, Adobe Analytics) for performance tracking.

- Lead & mentor a high-performing SEO team.

SEO & Website Management:

- Develop and implement -SEO strategies- to improve organic rankings and website traffic.

- Manage the -backend of the company website- (CMS, updates, troubleshooting).

- Optimize website structure, meta tags, content, and link-building for -higher search visibility/

Digital Strategy & Performance Marketing:

- Plan and execute multi-channel digital marketing campaigns across -Google Ads, social media, and email marketing.

- Analyze data from Google Analytics, Search Console, and other tools to improve performance.

- Drive lead generation and customer engagement through targeted marketing initiatives.

- Content & Brand Building

- Oversee content marketing efforts (blogs, social media, product pages).

- Work closely with designers and content creators to ensure brand consistency.

E-commerce & Online Presence:

- Optimize product listings for -Amazon, Flipkart, JioMart, and other e-commerce platforms.

- Monitor website functionality, troubleshoot backend issues, and ensure smooth UX.

Preferred Qualifications:

- Bachelor's or Master's in Marketing, Communications, or related fields.

- Certifications in SEO, AI, or Project Management are a plus.

- Strong knowledge of -SEO (on-page, off-page, technical).

- Hands-on experience with -WordPress, Shopify, or other CMS platforms.

- Proficiency in -Google Ads, Meta Ads, and PPC campaign management.

- Familiarity with website backend handling, including -basic HTML, CSS, and server management.

- Strong analytical skills with expertise in -Google Analytics, Search Console, and SEMrush/Ahrefs.

- Experience in handling -E-commerce platforms- and optimizing digital storefronts.

- Ability to lead and collaborate with cross-functional teams.

Why Join Us?

Opportunity to -lead digital marketing- for an industry leader in organic solutions.

Work with a company dedicated to sustainability and innovation.

Freedom to experiment and implement new marketing strategies.

If you have a passion for -digital growth, SEO, and website management-, we'd love to hear from you!