Assistant Manager / Manager - Digital Marketing

Objective of the role : The purpose of this role is to execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Department : Marketing

Location : Mumbai

Roles & Responsibilities:

• To manage the AOP for a portfolio of products including target setting, budget management, campaign strategy and media planning
• To plan, implement and manage Media Campaigns across a portfolio of products, with thorough understanding of web, mobile, SEO/ SEM, social media, display advertising, digital ATL, emails, affiliates, database and digital PR
• To be responsible for building the brand online for the organization and relevant projects
• To enhance digital experience for luxury portfolio by unifying customer experience and communication across all touchpoints and with the help of appropriate technology
• To identify and drive strategic partnerships across prevalent and emerging media channels and technology
• To identify, experiment with and evaluate innovative and emerging approaches in digital marketing through understanding of hypothesis testing, A/B testing and analytics
• To measure, monitor and report on performance, trends and insights across digital campaigns and channels, with strong analytical ability to understand ROI optimization
• To drive primary and secondary research on clients, competition and industry
• To be responsible for processes and compliance across areas of operation
• To develop, manage and maintain websites (including SEO) and other digital assets

Competencies Required:

• Marketing Execution & Monitoring
• Digital Marketing and Media
• Budgeting and ROI
• Strategic and analytical thinking
• Creative Thinking