- Oversee a user-friendly website aligned with marketing objectives.
- Optimize content for SEO to boost visibility and organic traffic.
2. Social Media Management:
- Implement strategies for brand awareness and engagement.
- Create and schedule engaging content on various platforms.
3. Email Marketing/ WhatsApp Marketing:
- Plan and execute campaigns, including newsletters and promotions.
- Segment lists for targeted marketing and analyze performance.
4. SEM and PPC:
- Manage and optimize paid campaigns on search engines and platforms.
- Conduct keyword research and monitor budget allocation.
5. Analytics and Reporting:
- Use analytics tools to track campaign performance.
- Provide regular reports with key metrics and insights.
6. Online Presence Management:
- Monitor and manage online reputation.
- Implement strategies for enhanced visibility and positive brand image.
Skillsets:
- In-depth knowledge of digital marketing channels, tools, and best practices.
- Proficiency in digital marketing platforms, analytics tools, and content management systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Creativity and the ability to think outside the box.
- Up-to-date with the latest trends and technologies in digital marketing
The candidate should have atleast 5 years of relevant experience in both paid as we'll as organic marketing campaigns across all social media platforms including lead generations along with managing the multiple company websites through coordination with company outsourced web-developer.