Chief Sales Officer/Senior Vice President/Vice President - Sales - FMCG (15-25 yrs)

Position: Chief Sales Officer/SVP/VP- Sales

Organization: Bankai Consumer Product Pvt Ltd

Function: Sales

Location: Ahmedabad

Reporting Manager: CEO/MD/Board

Selection Process:

Psychometric Evaluation - Thomas Assessment

Leadership Assessment - Mettle

Company Overview:

- Bankai Group is a dynamic global conglomerate, renowned for its expansive portfolio that covers various sectors, including telecom services, fintech, blockchain, agribusiness, manufacturing, FMCG, IT solutions, entertainment, and venture capitalism.

- At the heart of Bankai's operations is its Telecom Services division, which offers innovative global solutions harnessing cutting-edge technology to meet the evolving needs of customers.

- The Fintech division, particularly highlighted by the Mobifin product, pushes the boundaries of financial innovation and digital security, empowering businesses and individuals alike.

- In the realm of blockchain, Bankai's - Zeebu initiative stands out, providing robust solutions for secure transactions and enhancing transparency.

- Complementing this, the Bankai AI Labs- leverage artificial intelligence to develop transformative tools and applications across various industries.

- Bankai's commitment to the agribusiness sector is embodied in Bankai Agrifood, which emphasizes nutritious supplements and high-quality dairy products.

- Meanwhile, the Bankai Compositech division specializes in manufacturing advanced components for telecom and aerospace, bolstering the technological infrastructure necessary for modern industries.

- The Bankai FMCG division delivers trusted homecare products, ensuring quality and reliability for consumers.

- Acute, another vital segment, focuses on state-of-the-art IT and core banking solutions designed to optimize operational efficiency for financial institutions.

- In the media landscape, Bankai Films stands as a leader in media production, contributing compelling content that resonates with audiences.

- Lastly, Bankai's venture capital arm plays a crucial role in nurturing high-growth potential businesses, driving innovation, and fostering entrepreneurship.

- Additionally, the Group is involved in ERP consulting and MSI operations, specializing in government projects

Job Overview:

- The Chief Sales Officer (CSO) will be responsible for driving sales across PAN India, developing strategies to meet high-volume sales targets, and managing a large-scale sales force. This leadership role requires an individual with strong experience in FMCG sales, deep market insights, and a proven track record of driving revenue growth through strategic execution and team leadership.

Primary Responsibilities:

Sales Strategy & Leadership:

- Develop and execute national sales strategies to meet the company's volume and revenue targets across multiple product categories.

- Lead the formulation and execution of sales plans, forecasts, and budgets to ensure consistent growth and profitability.

- Establish and maintain relationships with key distributors, retailers, and other channel partners to expand the company's market reach.

- Ensure effective implementation of sales strategies across all regions, aligning with the company's overall business objectives.

- Work closely with the marketing team to ensure cohesive brand positioning, promotion campaigns, and new product launches.

Sales Operations & Team Management:

- Oversee and manage a large-scale sales force across different regions, ensuring high performance, motivation, and alignment with targets.

- Set sales targets, KPIs, and incentives for the sales team, continuously monitoring performance and implementing corrective actions when necessary.

- Develop a performance-driven culture by fostering accountability, reward programs, and continuous coaching.

- Ensure smooth sales operations by implementing the best practices for distribution management, inventory control, and supply chain coordination.

- Drive retail execution excellence, including visual merchandising, product availability, and pricing strategies in key retail outlets.

Revenue Growth & Market Expansion:

- Identify and capitalize on new business opportunities, including entering new geographies, channels, and market segments.

- Ensure growth in market share through effective sales strategies and increasing penetration in both urban and rural markets.

- Monitor market trends, competitor activities, and customer feedback to adapt sales strategies proactively.

- Lead the expansion into modern trade channels, e-commerce platforms, and emerging markets to diversify revenue streams.

Financial & Performance Management:

- Manage the sales P&L, ensuring revenue targets and profitability goals are met or exceeded.

- Oversee the budgeting process, ensuring optimal allocation of resources for maximum return on investment.

- Develop pricing strategies that ensure competitive positioning while protecting margins.

- Regularly report to the CEO and board on sales performance, market trends, and key strategic initiatives.

Qualifications:

- Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred).

- Experience: Minimum 15 years of experience in FMCG sales, with at least 5 years in a senior sales leadership role managing national or large-scale regional operations.

- Technical Skills: Proficiency in CRM systems, sales performance management software, and strong data-driven decision-making skills.