Product Manager - Cardio Diabetic (2-4 yrs)

Experience: 1-2 years as a Product Executive in reputed companies, 1-2 years of field experience. Main focus on Acute Segment, Anti-infective, Cardio-Diabetic, and Anti-diabetic brand management.

Qualification: B.Pharma + MBA

Job Description

Key Responsibilities:

1. Brand Strategy & Management:

- Develop and implement brand strategies for Acute, Anti-Infective, Cardio-Diabetic, and Anti-Diabetic segments to drive market share and profitability.

- Conduct regular market research to identify new product opportunities and stay ahead of competition.

- Manage the product lifecycle from launch to growth and maturity phases.

2. Marketing & Promotion:

- Create and execute marketing plans, promotional materials, and campaigns to enhance brand visibility and sales.

- Collaborate with internal teams to develop high-quality promotional inputs (brochures, visual aids, LBLs, etc.) for field teams.

3. Sales Collaboration:

- Work closely with the sales team to identify market trends and support product positioning strategies.

- Conduct product training sessions for sales teams to ensure a deep understanding of product benefits and positioning.

4. Market & Competitor Analysis:

- Analyze market data, sales trends, and competitive landscapes to identify growth opportunities and mitigate risks.

- Track competitor activities and provide insights for strategic decision-making.

5. New Product Development:

- Identify and launch new product opportunities based on evolving customer and market needs.

- Collaborate with R&D for new product formulation and clinical trials as required.

6. Budgeting & Forecasting:

- Prepare annual sales and marketing budgets for assigned products.

- Forecast product demand and manage inventory levels to avoid shortages or overstock situations.

7. Regulatory Compliance:

- Ensure all promotional materials, campaigns, and product launches comply with regulatory and company standards.

Qualifications:

Education: B. Pharma / M. Pharma / MBA in Marketing preferred.

Experience: 2-6 years of experience in pharmaceutical product management.

Proven track record in managing Acute, Anti-Infective, Cardio-Diabetic, and Anti-Diabetic segments is highly desirable.

Strong knowledge of pharmaceutical marketing principles and product life cycle management.

Exceptional analytical, communication, and project management skills.