Senior Copy Writer / Editor

About iSOCRATES

Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM).

iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.

iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

About MADTECH.AI

MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.

At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.

MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.

The companies are headquartered in St. Petersburg, FL, U.S.A., with their global delivery centers in Mysuru and Bengaluru, Karnataka, India.

Job Description:

We seek an experienced Senior Copy Writer / Editor with a talent for crafting persuasive and compelling copy tailored for a variety of channels. The position requires strong attention to detail and the ability to edit and write short and long-form content for B2B SaaS products and platforms, focusing on the US market. Writers who rely extensively on AI or ChatGPT for content creation are not encouraged.

Key Responsibilities:

• Social Media Content: Develop and write engaging and persuasive copy for social media platforms (e.g., LinkedIn, YouTube, Reddit, Facebook, Instagram, X), including posts, captions, and ads.
• Website Content: Write and edit website copy for landing pages, product descriptions, and other web content to enhance user engagement and drive conversions.
• Email Marketing: Create and edit compelling email copy for newsletters, promotional campaigns, and drip sequences, ensuring high open and click-through rates.
• Paid Advertising: Develop concepts and write persuasive copy for digital advertising campaigns, including LinkedIn, Google Ads, display ads, and retargeting campaigns.
• SEO Content: Research and write SEO-friendly content for websites and blogs to improve organic rankings and increase visibility on search engines.
• Content Proofreading Editing: Proofread and edit content created by other team members to ensure clarity, coherence, and consistency in style and tone.
• Content Strategy: Contribute to developing content calendars, campaign strategies, and creative concepts to meet marketing goals.
• Performance Analysis: Analyze content performance data to make informed improvements and recommendations.
• Brand Voice Maintenance: Maintain and enhance the company s brand voice, ensuring consistency across all communication channels.
• Research: Stay updated on industry trends, competitors, and audience preferences to create relevant and innovative content.
• Internal Communications: Create and edit content for internal company newsletters, departmental communications, and the company portal to keep staff informed and engaged.
• External Communications: Write and edit content for external newsletters, press releases, and platform communications to effectively convey the company s message and updates.

Required Skills and Qualifications:

• Bachelor or Masters degree in Marketing, Communications, English, Journalism, Public Relations, or a related field.
• Proven experience (10+ years) in writing and editing persuasive copy, particularly for digital marketing, B2B SaaS products, and platforms targeting the US market.
• Strong command of American Business English, with exceptional writing, editing, and proofreading skills.
• Knowledge of digital marketing strategies and tools, including social media platforms and SEO best practices.
• Ability to create content for diverse industries and senior audience levels.
• Strong organizational and time-management skills to meet deadlines in a fast-paced environment.
• Familiarity with A/B testing, performance tracking, and content optimization.
• Experience in paid search and social media advertising copy.
• Knowledge of emerging trends in digital marketing and content strategies.
• Experience in the Marketing, Advertising, and Data industry is a plus.
• Should be able to relocate to Mysore.
• Should be able to work in 3 PM(ET) shifts.