Copy Writer

Educational Qualifications - MBA / Arts / Engineering Graduate, PG inAdvertising / English / Communication / Media Studies / Journalism / Public Relations

Work Experience - 1-4 years

Desired Skills -
Language ( grammar | punctuation | spelling ) and refined writing skills
A sense of adventure and curiosity
Stellar Research skills
Strong analytical skills
Should have logic, creativity and imagination
An understanding of user experience
Writing with empathy
Good Listening skills
Proficiency in powerpoint
Knowledge of sketching
Knowledge of photoshop
Understanding of Designs
An interest in popular culture, new trend and styles
Commercial awareness about fashion and lifestyle industry

Job Requirements -
Meeting with account executives to discuss the client s requirements and understand the core message and target audience
Familiarising themselves with product, target audience and competitor activities in the market
Brainstorming ideas and concepts for the visual with the project team
Preparing marketing | Project | Solicited business proposals
Write clear, persuasive, original copy through the various iterations of the projects undertaken
Proofreading social media and other marketing communication
Creating headlines, slogans, catchphrases, strap-lines and body copy for print ads and other advertising & communication materials
Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
Creating scripts for radio jingles and TV commercials
Monitor effectiveness of the ad campaign and projects delivered