A creative person who will play a critical role in creating creative content across various social media platforms. The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in sync with the brand tone.
Roles & Responsibilities :
Writes narratives, scripts and storyboards, annotations and treatments
Expresses ideas with clarity; on brand; on message and targeted to audience
Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
Comprehends and understands brand continuity, brand guidelines and brand positioning
Creatively supports the effective use of technology and its applications to solve business problems Contributes work to pitches
Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
Executes creative concepts together with Art Director at the direction of the creative director
QUALIFICATIONS
Social Media Savvy knows how to build online communities, engage with customers with creative copies
Outstanding written and verbal communication skills.
Masters/Bachelors in English, Media Communications, Journalism & Advertising.
2 to 3 years of experience in writing for marketing communications.
Agency experience of at least 1 year would be an added advantage.