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Lead Data Scientist
iSOCRATES
posted 6hr ago
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Job Description
About iSOCRATES
Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM).
iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.
iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
About MADTECH.AI
MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.
At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.
MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.
Job Description:
iSOCRATES is seeking a highly skilled and experienced Lead Data Scientist to spearhead our growing Data Science team. The Lead Data Scientist will be responsible for leading the team that defines, designs, reports on, and analyzes audience, campaign, and programmatic media trading data. This includes working with selected partner-focused Managed Services and Outsourced Services on behalf of our supply-side and demand-side partners. The role will involve collaboration with cross-functional teams and working across a variety of media channels, including digital and offline channels such as display, mobile, video, social, native, and advanced TV/Audio ad products.
Key Responsibilities:
1. Team Leadership Management:
- Lead and mentor a team of data scientists to drive the design, development, and implementation of data-driven solutions for media and marketing campaigns.
2. Advanced Analytics Data Science Expertise:
- Provide hands-on leadership in applying rigorous statistical, econometric, and Big Data methods to define requirements, design analytics solutions, analyze results, and optimize economic outcomes.
- Expertise in modeling techniques including propensity modeling, Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), Recency, Frequency, Monetary (RFM) analysis, Bayesian statistics, and non-parametric methods.
3. Generative AI NLP:
- Lead the implementation and development of Generative AI, Large Language Models, and Natural Language Processing (NLP) techniques to enhance data modeling, prediction, and analysis processes.
4. Data Architecture Management:
- Architect and manage dynamic data systems from diverse sources, ensuring effective integration and optimization of audience, pricing, and contextual data for programmatic and digital advertising campaigns.
- Oversee the management of DSPs, SSPs, DMPs, and other data systems integral to the ad-tech ecosystem.
5. Cross-Functional Collaboration:
- Work closely with Product, System Development, Yield, Operations, Finance, Sales, Business Development, and other teams to ensure seamless data quality, completeness, and predictive outcomes across campaigns.
- Design and deliver actionable insights, creating innovative, data-driven solutions and reporting tools for use by both iSOCRATES teams and business partners.
6. Predictive Modeling Optimization:
- Lead the development of predictive models and analyses to drive programmatic optimization, focusing on revenue, audience behavior, bid actions, and ad inventory optimization (eCPM, fill rate, etc.).
- Monitor and analyze campaign performance, making data-driven recommendations for optimizations across various media channels including websites, mobile apps, and social media platforms.
7. Data Collection Quality Assurance:
- Oversee the design, collection, and management of data, ensuring high-quality standards, efficient storage systems, and optimizations for in-depth analysis and visualization.
- Guide the implementation of tools for complex data analysis, model development, reporting, and visualization, ensuring alignment with business objectives.
Qualifications:
- Master s or Ph.D. in Statistics, Engineering, Science, or Business with a strong foundation in mathematics and statistics.
- Looking for an experience of 8 to 10 years with at least 5 years of hands-on experience in data science, predictive analytics, media research, and digital analytics, with a focus on modeling, analysis, and optimization within the media, advertising, or tech industry.
- At least 3 years of hands-on experience with Generative AI, Large Language Models, and Natural Language Processing techniques.
- Minimum 3 years of experience in Publisher and Advertiser Audience Data Analytics and Modeling.
- Proficient in data collection, business intelligence, machine learning, and deep learning techniques using tools such as Python, R, scikit-learn, Hadoop, Spark, MySQL, and AWS S3.
- Expertise in logistic regression, customer segmentation, persona building, and predictive analytics.
- Strong analytical and data modeling skills with a deep understanding of audience behavior, pricing strategies, and programmatic media optimization.
- Experience working with DSPs, SSPs, DMPs, and programmatic systems.
- Excellent communication and presentation skills, with the ability to communicate complex technical concepts to non-technical stakeholders.
- Ability to manage multiple tasks and projects effectively, both independently and in collaboration with remote teams.
- Strong problem-solving skills with the ability to adapt to evolving business needs and deliver solutions proactively.
- Experience in developing analytics dashboards, visualization tools, and reporting systems.
- Background in digital media optimization, audience segmentation, and performance analytics.
- This is an exciting opportunity to take on a leadership role at the forefront of data science in the digital media and advertising space. If you have a passion for innovation, a strong technical background, and the ability to lead a team toward impactful, data-driven solutions, we encourage you to apply.
- An interest and ability to work in a fast-paced operation on the analytics and revenue side of our business
- Willing to relocate to Mysuru/ Bengaluru
Employment Type: Full Time, Permanent
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Monday to Friday
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Night Shift
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