PPC Executive (Google Ads & Paid Campaigns)

Job Title: PPC Executive (Google Ads & Paid Campaigns)
Location: Rajkot On-site
Employment Type: Full-time

Key Responsibilities:

Campaign Management:
Plan, execute, and optimise PPC campaigns across Google Ads, LinkedIn Ads, Facebook Ads, and other platforms to generate high-quality leads for iSmartRecruit s SaaS products.

Keyword Research & Strategy:
Conduct detailed keyword research, competitor analysis, and audience targeting to improve campaign relevance and ROI.

Ad Copy & Landing Page Optimisation:
Create compelling ad copies and collaborate with the design team to develop high-converting landing pages tailored to the SaaS industry.

Bid & Budget Management:
Manage campaign budgets, adjust bids, and optimise spend for maximum ROI while staying within the allocated budget.

Performance Tracking & Analytics:
Monitor campaign performance metrics (CTR, CPC, conversion rate, etc.) and provide detailed analysis with actionable insights to improve campaign results.

Retargeting & Remarketing:
Develop and implement retargeting strategies to engage and convert prospects at various stages of the SaaS customer journey.

A/B Testing:
Conduct A/B testing on ads, landing pages, and targeting strategies to identify the best-performing combinations.

Stay Updated:
Keep up with the latest PPC trends, algorithm updates, and SaaS marketing strategies to ensure campaigns remain competitive.

Collaboration:
Work closely with the marketing and sales teams to align PPC strategies with broader business objectives and support lead nurturing efforts.

Requirements: Educational Background:
Bachelor s degree in Marketing, Digital Marketing, or a related field.

Experience:
Minimum 2 3 years of hands-on experience managing Google Ads and PPC campaigns.
Proven track record in driving lead generation for SaaS products is mandatory.

Technical Skills:
Strong expertise in Google Ads, LinkedIn Ads, Facebook Ads, and other paid platforms.
Proficiency in Google Analytics, Google Tag Manager, and conversion tracking tools.
Hands-on experience with A/B testing and landing page optimisation.
Knowledge of SaaS customer acquisition funnels and marketing strategies.

Soft Skills:
Analytical mindset with the ability to interpret data and deliver insights.
Excellent communication and collaboration skills.
Highly organised with attention to detail.

Preferred Qualifications:
Experience with tools like SEMrush, Ahrefs, or other keyword research platforms.
Knowledge of programmatic advertising and display networks.
Google Ads Certification or similar credentials.