Executive - PR & Communications

Digital marketing professionals play a pivotal role in leveraging online platforms to promote brands, products, and services effectively. Their responsibilities encompass a wide range of tasks aimed at maximizing brand visibility, engaging target audiences, and driving measurable results. Collaboration with other marketing professionals, including content creators, designers, SEO specialists, and analysts, is integral to this position. Digital marketers align strategies, share insights, and coordinate efforts to ensure cohesive and integrated marketing campaigns that deliver consistent messaging and branding across channels. The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

JOB ROLE & RESPONSIBILITIES:

• Develop digital marketing strategies along with the manager, that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analyse trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies.
• Manage updates on the Website for all Marketing related messaging

SKILLS AND KNOWLEDGE REQUIREMENTS

• Identify trends and insights
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow, Google Analytics
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms