Associate Manager - Analytics (4-5 yrs)

JOB DESCRIPTIONASSOCIATE : MANAGERAnalytics.

JOB OBJECTIVE :

- To execute and deliver actionable business intelligence and insights on client projects for their digital marketing programs inclusive of web user behaviour, website performance and campaign performance.

- You will be responsible for analyzing and reporting on digital marketing performance, providing insights to guide decision-making, and driving continuous improvement in marketing campaigns.

- You will have a strong background in Adobe Analytics and digital marketing reporting, with a focus on delivering actionable KPIs to optimize performance.

RESPONSIBILITIES :

- Analyze and Report on Digital Marketing KPIs : Monitor, track, and report on key digital marketing metrics, including traffic, conversion rates, ROI, customer acquisition costs, and engagement across channels.

- Adobe Analytics Expertise : Leverage Adobe Analytics to track, analyze, and provide detailed insights into user behavior, campaign performance, and website performance.

- Data Visualization and Reporting : Create detailed reports, dashboards, and visualizations to communicate insights and trends to stakeholders, using tools such as Excel, Tableau, or Power BI.

- Cross-Channel Performance Analysis : Evaluate performance across various digital marketing channels, including paid search, SEO, email marketing, social media, and display advertising.

- Continuous Optimization : Identify opportunities for campaign optimization based on data driven insights.

- Collaborate with marketing teams to suggest improvements and provide strategic recommendations.

- Stakeholder Collaboration : Work closely with marketing, product, and executions teams to ensure that marketing strategies are aligned with overall business goals.

- Market and Competitor Analysis : Conduct competitive analysis and stay updated on industry trends to benchmark performance and identify growth opportunities.

- Project Delivery : Execute assigned tasks to achieve results for clients from their digital marketing programs ensuring the deadlines are met.

- Quality Assurance : Ensure error free delivery in all deliverables from a data and logic perspective.

KEY PERFORMANCE INDICATORS :

- Demonstration of technical excellence in applying analytical skills on digital marketing programs 2.

- Ability to deliver error free and high-quality output on projects as per the project plan.

- Follow the solution frameworks, processes and templates and contribute in evolving them.

- Follow best practices based on knowledge and expertise in digital marketing and data analytics techniques.

DESIRED EXPERIENCE :

- At least 4-5 years of experience in analytics, customer insights or digital marketing roles.

- Prior experience of working in external client project delivery roles will be preferred.

DESIRED QUALIFICATIONS :

- Bachelor's degree in quantitative disciplines such as Engineering, Mathematics, Analytics, Statistics, Economics, etc.is a must.

Qualifications :

- 4-5 years of experience in digital marketing analytics, with a strong focus on performance tracking and reporting.

- Proficiency in Adobe Analytics (Experience with other web analytics platforms like Google Analytics is a plus).

- Strong expertise in reporting on digital marketing KPIs, including traffic, conversion rates, engagement, and ROI.

- Familiarity with data visualization tools such as Tableau, Power BI, or Google Data Studio.

- Experience with Excel (advanced functions) for data analysis and reporting.

- A strong analytical mindset, with the ability to translate data into actionable insights and recommendations.

- Excellent communication skills, with the ability to clearly present complex data insights to non-technical stakeholders.

- Familiarity with other marketing platforms such as Google Ads, Facebook Ads, and email marketing tools is a plus.

Preferred Skills :

- Knowledge of SEO, SEM, and social media marketing analytics.

- Experience with other tools such as SQL, R, or Python for data analysis.

- Familiarity with customer journey mapping and attribution modelling.