Manager - Performance Marketing - eCommerce/EdTech (2-3 yrs)

As our Performance Marketing Manager, you'll :

Develop and Implement Strategies:

- Develop, implement, and manage performance marketing strategies to promote offerings and drive targeted traffic.

- Identify opportunities to enhance campaign performance through innovative approaches and - optimization techniques.

Campaign Execution and Optimization:

- Execute and optimise Facebook and Google ad campaigns, ensuring alignment with our marketing goals and budget.

- Continuously monitor and adjust campaigns to improve performance metrics such as CTR, CPA, and ROAS.

Data Analysis and Strategy Refinement:

- Analyze and interpret campaign data to continually refine strategies for improved performance and ROI.

- Prepare regular performance reports and insights for stakeholders to inform decision-making and strategy adjustments.

Collaboration and Integration:

- Collaborate with the marketing team to integrate performance marketing efforts with broader marketing initiatives.

- Work closely with creative and content teams to develop compelling ad creatives and landing pages that drive conversions.

Trend Monitoring and Best Practices:

- Stay updated with the latest trends and best practices in digital marketing, especially concerning social media platforms.

- Conduct A/B testing on various ad components to identify the most effective strategies and tactics.

Budget Management and Reporting:

- Manage campaign budgets, ensuring efficient allocation and utilization of resources.

- Forecast budget requirements and report on key performance metrics to stakeholders.

Coordination and Execution:

- Coordinate with internal teams and external partners to ensure seamless execution of marketing campaigns.

- Ensure all campaigns comply with industry standards and platform policies.

To win, you will need:

- Education: Bachelor's degree in Marketing, Business, or a related field.

Experience:

- 2-3 years of hands-on experience in managing Facebook and Google ad campaigns, with a proven track record of driving growth and engagement.

- Experience in e-commerce and/or edtech is preferred but not mandatory.

- Knowledge of performance marketing strategies in the USA is a significant advantage.