Email Marketing Specialist

For our Marketing Division, we are looking for an experienced Email Marketing Specialist to join our team on a full time or a freelance basis and help take our client-focused services to new heights. As an ideal candidate, you will be responsible for assisting the sales team in the promotion of products and services within a designated market. The selected candidate will build long term digital and email marketing strategy for the organization and ensure its proper deployment.

Preferred Experience: 2-3 Years with Email Automation Softwares such as Hubspot / Mailchimp, Photoshop, Dreamweaver (CSS, HTML)

Preferred Education: Bachelors or Masters in Engineering / Marketing / Certified Digital Marketing Specialist

Preferred Skills

• Proven ability to quickly learn and understand complex topics.
• Superior written and verbal communication skills, with a keen eye for detail.
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content.

Job Accountabilities

• Work with Sales Managers to understand the business case, and assist in developing mail campaign strategy when possible.
• Work independantly to manage operational details such as email deployments, source code uploads, and link management
• Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
• Work closely with demand generation and database management team to identify opportunities to increase lead performance and database performance through email
• Perform ad-hoc research oncompetition and consistently share developments in email best practices to help improve our existing programs
• Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
• Provide customer segmentation recommendations for testing and to improve performance based upon email reporting analysis.
• Perform A/B testing on all campaigns to continually improve performance.
• Designed custom email campaigns through Photoshop and Dreamweaver (CSS, HTML) and ensure each email is deliverable with approved spam scores.
• May require flexible working hours.
• Manage the email marketing strategy for the company that includes planning, email creatives & content, audience segmentation, testing, deployment, delivery and reporting of metrics.
• Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.
• Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.
• Contribute to the email strategy and the hands on execution of campaigns while closely tracking and analyzing customer engagement activities.
• Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates.

Your Responsibilities

• Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements.
• Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation.
• Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage.
• Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration.
• Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation.

Work Environment

Work in a home environment and or a remote location.

Ensure a quiet and calm place throughout the designated area of operational responsibility.

Preferred Skill Sets

• Have excellent communication skills and a strong attention to detail
• Quality Assurance - Acute attention to detail, follows QA processes and procedures and is consistent and accurate with their deliverables
• Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
• Strong computer knowledge and skills, with advanced knowledge of Excel
• Excellent project management skills, organizational skills, and the ability to collaborate productively with cross functional teams in a fast-paced environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Highly detail oriented with superb organizational skills
• Possess outstanding ability to learn quickly, execute swiftly and accurately
• Excellent communicator. You have excellent verbal and written communications