Digital Marketing Executive

Preferred Experience: 1 -3 Years in Digital Marketing & SEO
Preferred Education: Graduate in Marketing, business or related degree.

Job Accountabilities

Develop and Implement Digital Marketing Strategies:

• Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Collaborate with internal teams to create landing pages and optimize the user experience.

Performance Measurement and Optimization:

• Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs).
• Identify trends and insights, optimizing spend and performance based on the insights.
• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touchpoints.

Creative Growth Strategies:

• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.

Collaboration and Vendor Management:

• Collaborate with internal teams to ensure seamless execution of digital strategies.
• Collaborate with agencies and other vendor partners.

Technology Evaluation and Adoption:

• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising engaging digital campaigns

Education, Experience, and Licensing Requirements:

• Bachelor s or master s degree in marketing or a related field
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines