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Marketing Specialist
Infobahn Softworld
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Work primarily in Marketo (marketing automation platform) creating multi-step email campaigns for various types of marketing events and programs
- Engage with marketing managers on campaign requirements, campaign strategy, and how to best execute campaigns on their behalf
- Create emails, landing pages, forms, and contact lists for Marketo marketing campaigns
- Analyse, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform
- Have an understanding and be able to apply email best practices to a campaign
- Pull Marketo reporting data to show campaign effectiveness and provide feedback for marketing teams (click throughs, total registrations, etc.)
- Work in a service-oriented environment where you ll be creating campaigns based on requests
- As needed, develop requirements for any improvements and enhancements related to marketing operations and infrastructure
- Establishing and maintaining system documentation and training materials
- Work hours: Flexible hours with support till midnight IST
Qualifications
In order to be successful in this role, we need someone who has:
- 5-8 years of experience in Marketo (should be working on Marketo platform in the last 3-4years atleast)
- Marketing experience or Marketing degree a plus.
- Proficient with HTML, JavaScript, and CSS.
- Adobe Photoshop and Experience Manager is a plus.
- Excellent communication skills. This is critical when working with different teams and executing campaigns to meet deadlines.
- Strong work ethic and the drive to get the job done. This is a service type position; need to be able to knock campaigns out quickly, effectively and correctly.
- Able to handle repetitive tasks and execute tasks in a timely manner.
- Self-reliant. Need to problem solve, know how to improvise, and work in an independent manner.
- Experience in program management/lead generation/B2B Marketing is an added advantage.
- Basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
Infobahn Softworld Benefits
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