Opening For Asst. Director ( Trade Fairs / Exhibitions )

Job Summary:

We are seeking a results-driven professional with a proven track record of success in the exhibitions/trade fair industry. The ideal candidate possesses a deep understanding of market trends, coupled with exceptional sales and operational skills, to maximize revenue growth and capitalize on sales opportunities in this dynamic and competitive sector.

Functions :

Strategic Project Planning and Execution:

• Develop comprehensive project plans for seamless execution for southern region.
• Ensure alignment of project activities with department goals.
• Implement effective project management methodologies.

Exhibition & Sponsorship Sales:

• Design and execute marketing strategies to maximize visibility.
• Drive sales initiatives to meet and exceed individual and regional exhibition targets.
• Utilize innovative approaches to enhance attendee engagement.
• Craft professional and persuasive sponsorship proposals.
• Highlight the unique value proposition for potential sponsors.
• Drive sponsorship sales for all IMTMA organized trade fairs.
• Develop compelling sponsorship proposals to attract partners.

Client Engagement in Southern Region:

• Conduct meetings with potential clients to boost exhibition sales in the southern region.
• Cultivate and strengthen relationships with Key Account Management (KAM) clients.
• Foster relationships with Key Account Management clients.
• Collaborate closely with clients to understand their needs and expectations.
• Address client queries promptly and effectively.
• Implement solutions to ensure client satisfaction.
• Respond to new enquiries proactively.
• Facilitate the closure of bookings through effective communication.
• Identify and nurture new clients in targeted sectors.
• Develop tailored strategies to expand market presence.
• Validate and update Key Account Management databases.
• Ensure accuracy and completeness of client information.

Competition Tracking and Analysis:

• Monitor competitors' activities and market trends.
• Conduct thorough analysis to stay ahead in the industry.
• Prepare comprehensive reports on competitor exhibitions.
• Extract insights to enhance our own strategies.

Exhibition & Operations Responsibilities:

• Ensure timely follow-ups for payment processing.
• Coordinate with Exhibitor Relation team to streamline payment procedures.
• Executing operations responsibilities for exhibition.
• Ensure smooth coordination of activities within the assigned hall.

Trade Delegation Promotions & Meetings:

• Promote trade delegations and schedule meetings with user industries in the south region.
• Confirm participation to enhance industry connections and visits.

Market Share Growth in South Region:

• Devise and implement strategies to develop and increase market share.
• Identify opportunities for expansion and market penetration.
• Review with Head of Department on growth.

Reports to:

HOD-Trade Fairs

Qualifications -

• Graduation Preferably a MBA

Essential skills:

• Ideally have experience in handling exhibitions / events with an excellent understanding relating to the exhibition/event industry.
• Conversant with Business applications software such as MS Word, Excel, Power Point internet and ability to prepare presentations/ fact sheets/agenda points for meeting
• Good communication skills (oral & written)

Experience requirements :

10+ years

Location: Bangalore

The following additional Perks and Benefits are Borne by the organization and not part of the CTC :

1. Gratuity and Superannuation.
2. Insurance: Group Medical Insurance and Group Personal Accident Policy.
3. Long-term Employee Recognition Benefit