Assistant Manager - Social Media Marketing

Assistant Manager - Social Media Marketing

As the assistant manager of social media at IndiaMART, you will play a pivotal role in driving the brand's social media strategy. Youll collaborate with cross-functional teams and external partners, creating engaging and out-of-the-box content that resonates with our audiences.

Responsibilities:

• Develop a social media strategy and an annual content calendar to drive IndiaMART’s digital presence across multiple platforms.
• Brainstorm and develop creative content, experiment with new formats & trending content to drive social media performance.
• Work closely with the internal teams (e.g., Tech, HR, Product, etc.) to uncover new content ideas and co-create win-win social campaigns.
• Work with creative agencies and external partners to guide them in developing fresh, clutter-breaking content that aligns with brand goals.
• Monitor, measure, and analyze social media performance & optimize strategies to improve engagement and reach.

Basic Requirements:

• 2+ years of hands-on experience in social media marketing, managing business profiles with at least 100k followers, or marketing experience with a personal handle of 10k+ followers/subscribers on social media.
• Bachelor's or Master’s degree in Management
• Experience in managing social media campaigns, content creation, and working with external creative agencies.
• Expertise in social media tools, content management, and performance analysis.
• A passion for trends, a keen eye for detail, and the ability to stay ahead of the curve in social media.
• Excellent communication, interpersonal, and collaboration skills.