Digital Marketing Executive

Roles and Responsibilities

• Stay up-to-date with industry trends and best practices in pharmaceutical digital marketing.
  
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
  
• Analyze campaign performance using tools like Google Analytics and provide insights for data-driven decision making.
  
• Manage and optimize campaigns to achieve desired ROI and conversions.
  
• Develop and execute digital marketing strategies across various platforms, including Google Ads (AdWords), Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Optimization (SMO), Display Advertising, and Internet Marketing.
  

Desired Candidate Profile

• 3-5 years of experience in digital marketing or a related field.
  
• Strong understanding of SCO, PPC, SEM, SMO, Display Advertising, and internet marketing principles.
  
• Proficiency in managing multiple ad platforms such as Google AdWords, Facebook Ads Manager, LinkedIn Ads etc. .
  
• Excellent analytical skills with ability to interpret complex data sets from Google Analytics.