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Brand Marketing Specialist
Incresco Technology Solutions
posted 5hr ago
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Flexible timing
Key skills for the job
Job Description
We are seeking a Brand Marketing Specialist to join our team and help elevate our brand presence across all channels. In this role, you will be responsible for developing and implementing brand marketing strategies that resonate with our target audience and drive brand recognition. You will work closely with the marketing, design, and content teams to craft compelling campaigns, ensure brand consistency, and enhance the companys overall brand equity. The ideal candidate is a creative and strategic thinker with a passion for storytelling and a keen eye for detail.
Key Responsibilities Brand Strategy Development : Assist in developing and executing brand marketing strategies that align with the companys goals and values, ensuring a consistent message across all platforms.
Campaign Management : Plan, execute, and manage brand campaigns, including digital, print, social media, and events, to drive brand awareness and engagement.
Content Creation : Collaborate with content creators to produce high-quality materials, including blogs, videos, social media posts, and promotional content that reflect the brands voice.
Market Research Consumer Insights : Conduct market research to understand target audiences, identify trends, and derive insights that inform brand strategy.
Brand Consistency : Work closely with internal teams to ensure that all communications are consistent with the brand guidelines, maintaining a cohesive brand identity across all touchpoints.
Partnership Collaboration : Identify and manage partnerships, sponsorships, and collaborations that help boost brand visibility and enhance the companys reputation.
Performance Analysis : Track and analyze the performance of brand campaigns, measuring metrics such as engagement, reach, and brand sentiment to inform future initiatives.
Event Planning : Assist in organizing and promoting events that enhance brand presence and create meaningful customer experiences.
Requirements
2-4 years of experience in brand marketing, digital marketing, or a related role.
Strong understanding of branding principles and the ability to apply them effectively across channels.
Excellent communication skills, both written and verbal, with an ability to craft compelling brand stories.
Creative mindset with a strong sense of visual aesthetics and attention to detail.
Ability to manage multiple projects simultaneously and work well under pressure.
Proficiency with marketing tools such as Google Analytics, social media management tools, and CRM systems.
Experience working collaboratively with cross-functional teams, including design and content.
Good to Have
Experience in the technology or SaaS industry.
Familiarity with influencer marketing and managing partnerships.
Knowledge of social media trends and how to leverage platforms for maximum brand impact.
Exposure to event planning and experiential marketing.
Understanding of SEO and content marketing best practices.
Brand Strategy Development
Campaign Management
Content Creation
Market Research
Brand Consistency
Partnership Management
Performance Analysis
Event Planning
Google Analytics
Social Media Management Tools
CRM Systems
SEO
Content Marketing
Influencer Marketing
Cross-Functional Collaboration
Employment Type: Full Time, Permanent
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based on 3 employees
Flexible timing
Monday to Friday
No travel
Incresco Technology Solutions Benefits
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